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Press Release - Belfast City Marathon - 11/12/18

FOR IMMEDIATE RELEASE

           A huge welcome to SPAR as they refuel runners at the 
                 2019 Deep RiverRock Belfast City Marathon

The event organisers of the Deep RiverRock Belfast City Marathon are 
delighted to introduce SPAR as one their new sponsors for 2019.

The largest single participatory sporting event in Northern Ireland is set 
for a massive year of change with a brand new, flatter and faster route for 
marathon participants, a new start location on the grounds of the iconic 
Stormont Estate and history will be made by moving the event to a Sunday 
for the first time ever.  

SPAR are working with the Deep RiverRock Belfast City Marathon to bring 
even more positive changes, including sponsorship of "Fuel Stations" along 
the new 26.2 mile marathon route; a welcome addition for marathon 
participants as they push through the miles on Sunday 5th May 2019.   

Plans are in place again for energy stations along the route, inclusive of 
High 5 gels and Powerade.  In addition to this, SPAR will be providing a 
nutrition point with fresh oranges from their local stores.  They'll also 
be supplying a Fuel Station with SPAR jelly beans to help provide a further 
energy boost to marathon runners.

Commenting on SPAR's new partnership with the Deep RiverRock Belfast City 
Marathon, Bronagh Luke (Head of Corporate Marketing at Henderson Group) 
said:

"We are honoured to be associated with such a fantastic event.  The Deep 
RiverRock Belfast City Marathon brings so many positive benefits to the 
city.  It encourages participants to be more active and promotes the 
benefits of a healthy lifestyle and with the race itself, the relay; fun 
run; and 8 Mile Walk, there really is something for everyone."

Bronagh further commented:
"The same can be said for SPAR.  We're passionate about encouraging our 
shoppers, retailers and employees to eat healthy and enjoy regular 
exercise.  With over 290 stores across Northern Ireland, SPAR is committed 
to bringing communities together and creating enjoyable, family 
experiences.  We know from sponsoring other running events such as the 
Omagh Half Marathon and the SPAR Craic 10K how much runners value extra 
encouragement on the day so we're especially looking forward to refueling 
the runners and cheering participants on to reach the finish line!"

The event returns in 2019 with a full line up of events to suit all levels 
of fitness including the Marathon and Wheelchair Race, the Team Relay, 8 
Mile Walk and Fun Run, all with brand new improved routes.  All events will 
start at Stormont except for the Fun Run which will start and finish at 
Ormeau Park.  

Entries are open at www.belfastcitymarathon.com via the brand new MyTicket 
App.  The current rate is available until 28th February with a final entry 
deadline on 12th April 2019.  

The Deep RiverRock Belfast City Marathon is sponsored by Athletics Northern 
Ireland, Daily Mirror, Belfast City Council, Better, Translink, Daily 
Mirror, SPAR, Belfast Live and Framar Health. Sampling partners are Deep 
RiverRock, Tayto, White's Oats and Linwoods.  This year's official 
charities are Belfast Arthroplasty Research Trust (BART); Cancer Focus NI; 
Stroke Association; Air Ambulance NI and Action Mental Health.  

                                    ###

 

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