FOR IMMEDIATE RELEASE
Beasley Media Group's Boston Cluster Secures Multiyear
Boston Athletic Association Partnership
Beasley Media Group Boston is excited to announce their newly minted,
multi-year partnership with the Boston Athletic Association. 98.5 The
Sports Hub/WBZ-FM, Country 102.5/WKLB, WROR 105.7, HOT 96.9/WBQT and Rock
92.9/WBOS will provide on-air content and marketing as well as onsite
support beginning with the 2024 Boston Marathon presented by Bank of
America.
The Boston Athletic Association (B.A.A.) is a non-profit organization that
was established in 1887 with the mission of promoting a healthy lifestyle
through sports, especially running. The B.A.A. is responsible for
organizing the world's oldest and most prestigious marathon, along with
other mass-participatory races and community events throughout the year.
This year's Boston Marathon will feature a field of 30,000 athletes from
all 50 states and 123 countries. It will also mark the 100th anniversary of
the race starting in Hopkinton.
"We are honored to partner with the BAA and The Boston Marathon, which are
world renown Boston institutions," said Mary Menna, Beasley Media Group
Boston Vice President and Market Manager. "Kicking off the day will be
Country 102.5's Morning Show Host, Boston native Ayla Brown, singing The
National Anthem.
In addition, both Country 102.5 and 98.5 The Sports Hub will broadcast live
from Hopkinton and the voice of The 98.5 Patriots Radio Network, Bob Socci,
will provide live updates from the course."
"Commitment to community service and delivering exceptional advertising
platforms for our partners is at the heart of everything we do at Beasley
Media Group," said Brian Schneekloth, Director of Sales. "As we gear up for
The Boston Marathon Presented by Bank of America, we are thrilled to
enhance the narrative surrounding this iconic event. We are dedicated to
amplifying the remarkable philanthropic endeavors that fuel this event's
spirit. Through our partnership, we aim to spotlight the stories and drive
awareness for the causes behind the marathon, inviting our valued partners
to join us on this impactful journey.
"The 128th Boston Marathon presented by Bank of America will celebrate
athletes embarking on a long-awaited 26.2-mile journey from Hopkinton to
Boston," said Scott Stover, Chief Marketing Officer of the Boston Athletic
Association. "Along with Beasley Media Group Boston, the B.A.A. is eager to
showcase and amplify the stories, excitement, and energy leading up to
Patriots' Day. From first time marathoners to a world-class professional
field, 10,000 volunteers and thousands more spectators, the magic of the
marathon will be on full display on April 15."
ABOUT BEASLEY MEDIA GROUP:
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group,
Inc., is a multiplatform media company providing advertising and digital
marketing solutions across the United States. BMG owns 59 radio properties
located in 13 large and medium markets across the country, as well as
offers capabilities in audio technology, podcasting, ecommerce and events.
Beasley Media Group reaches more than 30 million consumers on a weekly
basis. For more information, please visit www.bbgi.com.
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