Press Release - Calgary Marathon - 7/27/15

FOR IMMEDIATE RELEASE

         MarathonFoto continues Sponsored Media program expansion
                 with Calgary Marathon & East Village

Fans and supporters cheered on Scotiabank Calgary Marathon runners as they 
passed the 40km mark in Calgary's revitalized East Village neighborhood, 
and soon after the marathoners crossed the finish line photos began popping 
onto runners' Facebook timelines, providing virtual cheerleaders the 
opportunity to join the excitement of race day. This is the latest in new 
sponsored media programs featured by MarathonFoto aimed at furthering the 
story of the event on Facebook with digital media.

In the partnership with Calgary Marathon, athletes opted in before the race 
to have a photo posted directly to their Facebook profile as they finished 
the event. East Village sponsored free photos from the photo location and 
received positive brand lift and association as the images hit Facebook 
news feeds. Additionally, participants could download images from the 
sponsored location for free on the MarathonFoto website after the event.
Kirsten Fleming, Executive Director of The Scotiabank Calgary Marathon, 
"The Scotiabank Calgary Marathon was proud to partner with our friends at 
East Village and MarathonFoto to deliver participants in the 2015 race 
week-end a FREE photo from the course. Runners were absolutely delighted 
and surprised and the response was over-whelmingly positive. We look 
forward to making this part of the Scotiabank Calgary Marathon tradition, 
sharing professional photos from the course taken by MarathonFoto to 
commemorate the special experience and celebrate our sponsors support. 
Thank you MarathonFoto for bringing this idea to us and executing quickly 
and flawlessly."

The Calgary Marathon isn't the only event taking advantage of the new 
generation sponsored photo programs. Dozens of other events have recently 
engaged in this program including the NYRR Oakley New York Mini 10K.

Sponsored photo programs feature digital marketing opportunities such as 
branded images, video, and emails, along with on-site experiential and 
other brand awareness campaigns. MarathonFoto collaborates with clients to 
create programs that leverage photography, video and media assets to 
achieve specific goals. Partners in the MarathonFoto Sponsored Image 
Services have included Microsoft, Travelers, Adidas, Tata Consultancy 
Services, Land Rover, Boeing and USAA.  

Bruce Franke, President of MarathonFoto added, "What's most exciting about 
these programs is the exponential reach of the social media sphere. We see 
impression rates of 300-400x the participation rate on average. There is 
nothing more engaging than personalized content and we're excited to offer 
brands these channels to connect with their target audience. It all boils 
down to a highly effective marketing program for events and sponsors, plus 
free race day photos for participants. It is a true win-win scenario."

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