FOR IMMEDIATE RELEASE
The Queen City and Quality Race Experience Among Reasons Novant Health
Charlotte Marathon Selected to USA TODAY Sports Active Alliance
Only 16 out of 1,100 timed marathons chosen to be in the Active Alliance
CHARLOTTE, N.C. - Oct. 4, 2016 - The Novant Health Charlotte Marathon is
helping put the Queen City on the map throughout running communities around
the country as one of the nation's premium marathon races. It was selected
to be among only 16 marathon partners - out of 1,100 timed marathons
throughout the United States - in the USA TODAY Sports Active Alliance
presented by Mazda for its quality event, location and local ownership.
"This race and city of Charlotte fit exactly with what we were looking for
in a strong marathon partner in the Southeast," said Bruce Revman,
commissioner of the USA TODAY Sports Active Alliance. "We chose Charlotte
and the Novant Health Charlotte Marathon because of the event's tremendous
leadership and commitment to runners, the race is locally owned, the
welcoming Charlotte community, the overall race experience and size of the
event."
The USA TODAY Sports Active Alliance is a network that brings together many
of the nation's finest independent marathons and half marathons under one
roof to share best practices and get exposure to markets where they may not
have been able to reach. It is designed to allow marketers to efficiently
navigate media, marketing and sponsorship opportunities through one
centralized source.
Races within the USA TODAY Sports Active Alliance receive visibility from a
national platform and benefit from the vast media resources and assets that
both USA TODAY Sports and its parent Gannett Co., Inc. (NYSE: GCI),
provide, thus delivering new partnerships, increased local and regional
promotion and heightened editorial coverage.
Other marathon partners include: Santa Rosa Marathon, Eversource Hartford
Marathon, Portland Marathon, Baltimore Running Festival, Detroit Free
Press/Talmer Bank Marathon, Indianapolis Monumental Marathon, South Padre
Island Marathon, California International Marathon, Oakland Running
Festival, Go! St. Louis Marathon, Christie Clinic Illinois Marathon,
Oklahoma City Memorial Marathon, OC Marathon, Rite Aid Cleveland Marathon
and the Utah Valley Marathon.
"To be chosen among sixteen premium races out of eleven hundred timed
marathons in the United States is a huge honor," said Tim Rhodes, race
director of the Novant Health Charlotte Marathon. "Being part of the USA
TODAY Sports Active Alliance has been very beneficial for our race by
providing us with an invaluable network and support, and a great
opportunity to get the Queen City and our race on the map in other markets
around the country."
The USA TODAY Sport Active Alliance will be part of the Novant Health
Charlotte Marathon on Saturday, Nov. 12. Featuring a marathon,
half-marathon, 5K run/walk, marathon relay and a kids 1 mile fun run, the
event draws participants from around the United States. There are
opportunities to run, walk, volunteer and cheer. The Novant Health
Charlotte Marathon - which has a six-hour course time limit - is a Boston
Marathon qualifier (course certification is NC15107DF). For more
information or to register, visit www.runcharlotte.com.
About the USA TODAY Sports Media Group
The USA TODAY Sports Media Group encompasses all sports initiatives across
USA TODAY Sports and Gannett's more than 120 well-known local media brands.
It also includes the sports photography wire service USA TODAY Sports
Images; leading high school sports destination USA TODAY High School
Sports; the social news hub For The Win, and the hundreds of sites within
USA TODAY Sports Digital Properties such as TheBigLead.com and mixed
martial arts site MMAJunkie.com, among others. USA TODAY is owned by
Gannett Co., Inc. (NYSE: GCI).
About Novant Health Charlotte Marathon
Racing through the streets of Charlotte, N.C. since 2005, the Novant Health
Charlotte Marathon (formerly the Novant Health Thunder Road Marathon)
features a marathon, half-marathon, 5K run/walk, relay and a kids 1 mile
fun run, the event draws participants from around the United States. For
more information, visit www.runcharlotte.com.
Stay connected with the Novant Health Charlotte Marathon on Facebook at
http://www.facebook.com/CharlotteMarathon, on Instagram at
https://instagram.com/CharlotteMarathon and Twitter at @CLTMarathon.
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