FOR IMMEDIATE RELEASE
Craft Sportswear Joins Novant Health Charlotte Marathon
as Official Apparel Partner
Charlotte, NC -- Swedish-born running apparel company Craft Sportswear
North America has signed on as the official apparel partner for the Novant
Health Charlotte Marathon. The partnership allows NHCM to provide runners
with apparel opportunities from a company that makes innovative technical
gear, and whose mission and values align with RunCharlotte and its 6-Pack
Series of events, and the Novant Health Charlotte Marathon.
"We're constantly in search of ways to create and embrace new opportunities
for our runners, and our partnership with Craft is one more way to bring
'more' to the experience," says Novant Health Charlotte Marathon Race
Director, Tim Rhodes. "We're looking forward to reintroducing the Craft
brand to Charlotte and our audience."
Craft has its roots engrained in the Scandinavian culture and is making
deeper inroads here in the US Running scene. Wanting to reintroduce its
brand to the growing running community in Charlotte, Craft approached
RunCharlotte about a partnership. Rhodes said Craft's desire to serve the
running community and provide the highest quality product sealed the deal.
"The running community here in the U.S. has exploded over the past year and
we are thrilled to be aligned with RunCharlotte as the premier race
organization in the Charlotte area," said David Preciado, Director of
Partnerships for Craft. "Through this partnership, we look forward to
providing RunCharlotte and their running community with innovative products
and programs that will help elevate the race day experience and meet all
their endurance needs."
Runners will find Craft race shirts in their packets for the Novant Health
Charlotte Marathon and select Premier series (6 pack) races. But they'll
also have opportunities to explore Craft Sportswear choices more closely at
local retailers.
"They're always looking for ways to come up with new and better products
for runners, to make us more comfortable when we run," says Rhodes.
"Runners can look forward to more choices in the marketplace, new products
in their race bags, and the chance to win Craft apparel throughout the
year."
About RunCharlotte and the Novant Health Charlotte Marathon
RunCharlotte is Charlotte's home for the resources, inspiration, and
experiences to guide you along your running journey, with more than 25
years of experience producing, promoting, timing, and scoring events of all
types. Since 2005, the Novant Health Charlotte Marathon has capped the
local road racing season. The event and its participants have contributed
nearly $200,000 to support programs at Novant Health's Hemby Children's
Hospital.
More information and registration for the November 13, 2021 event:
thecharlottemarathon.com
About Craft Sportswear
Craft is a Swedish brand specializing in clothing and gear for endurance
sports where performance and comfort are crucial for optimal results.
Working closely with elite athletes and constantly developing new materials
and technical solutions, Craft offers innovative training and competition
apparel and footwear for world champions and everyday heroes. For more,
visit craftsports.us
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