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Press Release - Cowtown Marathon - 1/23/14

FOR IMMEDIATE RELEASE 

               The Cowtown Marathon Introduces Cowtown Elite! 
             Over $30,000 Prize Purse For 2014 Cowtown Marathon

(Fort Worth, TX) --- The Cowtown announced that it will be offering more 
than $30,000 in cash prizes for the fastest runners in the 2014 Marathon 
this year, introducing a new program called Cowtown Elite. All told, The 
Cowtown plans to give away $31,000 as part of its new program – a $25,000 
purse to be split between all of the men and women bettering the existing 
course and event records and the remainder to the top finishers.

"As the largest multi-event race in Texas, we feel that the timing is right 
to join other world class distance events and offer prize money. We are 
thrilled to be able to offer our runners the opportunity to challenge 
themselves and be a part of this new award," said Heidi Swartz, executive 
director of The Cowtown.

Marathon organizers teamed up with MarathonGuide.com to offer prize money 
to encourage elite and development athletes to participate in the marathon. 
The marathon organizers created the prizes to encourage elite and 
developmental athletes to participate in the marathon. MarathonGuide.com is 
partially funding the prize purses.
 
$25,000 will be split among the men and women who run under the current 
course records (for the course introduced in 2012). For the men, that means 
turning in times under 2:36:22 – the course record set in 2013 by Craig 
Ottman. Women will need to run the course in under 2:46:09, the record set 
in 2013 by Elizabeth Eder. An additional $5,000 will be split among anyone 
beating the all-time event records for the men, a time of 2:17:35 – set
in 2000 by Santos Ortega, or for the women, running under 2:45:51 – set in 
2000 by Linda Zeman.

The Cowtown also will give $2,000 to the first man and woman and $1,000 to 
the second overall runner in both the male and female categories along with 
the share of the other awards. Complimentary entry and hotel will be 
offered to those athletes who have run sub-2:30 (men) or sub-2:45 (women) 
times in the prior two years and would like to accept the
challenge to run better than the prior records.

The Cowtown is scheduled for Friday, February 21 thru Sunday, February 23, 
2014 at Will Rogers Memorial Center, Fort Worth, Texas; with the Marathon 
taking place on Sunday. In 2013, The Cowtown set a record for the most 
participants in the history of the event with just under 27,000 runners. 
The Cowtown is expecting another record year as it celebrates its
36th year of running.

The Cowtown is a non-profit organization, founded in 1979 to promote good 
physical fitness in the community and as part of that mission; The Cowtown 
works to make a difference with children through The Cowtown C.A.L.F. 
(Children's Activities for Life & Fitness) Program. The Cowtown races are 
presented by the University of North Texas Health Science Center, Chase, 
HCA North Texas, MillerCoors, Star-Telegram, NBC 5, and RadioShack.

MarathonGuide.com works tirelessly to support events and athletes. Since 
2000, the eponymous website has been one of the largest sources of running 
information and has served to connect runners and events. The company 
operates one of the largest and most respected online registration services 
in America. And across the years MarathonGuide.com has shown its commitment 
to running through the direct support of athletes and training groups 
across the USA.

                                   ###

 

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