FOR IMMEDIATE RELEASE
Dallas Marathon Festival Announces Four-Year Title Partnership Extension
with BMW & DFW BMW Dealers
Registration is now open for the 2023 BMW Dallas Marathon Festival with the
celebration of the 20th anniversary of the Half Marathon and new
walking-only events
DALLAS /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon Festival is pleased
to announce the extension of its partnership with the Dallas-Fort Worth
Area BMW Centers as title sponsor through 2027. BMW has been the proud
title sponsor of the BMW Dallas Marathon Festival since 2016, and this new
agreement ensures their continued title partnership for a total of 12
years.
"We are thrilled to announce that we have extended our title sponsorship
with the Dallas-Fort Worth Area BMW Centers. They have been a tremendous
partner to the marathon festival, and we are looking forward to expanding
our partnership over the next four years," said Paul Lambert, president of
runDallas, the BMW Dallas Marathon's parent organization.
The extension of this partnership will include direct funding from the
Dallas-Fort Worth Area BMW Centers to runDallas, as well as the Festival's
beneficiary Scottish Rite for Children. Since the Dallas-Fort Worth Area
BMW Centers became title partner, the BMW Dallas Marathon Festival weekend
of events has expanded from three events to 12 events over three days,
offering a wide range of event distances (running and walking) to appeal to
every member of the family.
"Scottish Rite for Children thanks the Dallas-Fort Worth Area BMW Centers
for their commitment to our mission over the past eight years, as well as
their steadfast support into the future," said Robert L. Walker,
president/CEO of Scottish Rite for Children. "Our relationship with BMW and
runDallas is highly valued, and we are grateful for their kindness and
generosity, which brings life-changing care to our patients and their
families."
"It has been moving to witness the BMW Dallas Marathon Festival grow year
after year in the Dallas Fort Worth area which is why we are excited to
announce the extension of our partnership with the runDallas organization.
We are grateful for the opportunity to continue to support Scottish Rite
for Children and the dedication they have in healing their patients and
supporting their families along the way." Said Curtis Snyder, Regional
Marketing Manager of BMW of North America. "We are committed to
strengthening our partnership with both runDallas and Scottish Rite for
Children to provide an exceptional experience for everyone in the
community."
Registration for the 2023 BMW Dallas Marathon Festival weekend is
officially open. As one of the premier marathon festival events in the
United States, organizers are excited to kick off registration by
announcing the 20th anniversary of the Half-Marathon, and the addition of
walking only events for the 5K and Half Marathon. This year's event weekend
promises to be bigger and better than ever before, with exciting new
features that are sure to attract families, runners, walkers and spectators
from all over the DFW area, the nation and over 20 countries.
"We welcome all runners and walkers, as well as friends, families and
businesses, to participate in this year's festivities and enjoy our
holiday-themed events and activities that will take place during race
weekend. This will be an exhilarating experience for all who attend," added
Paul Lambert. "New this year is all kids 14 years old and younger will run
or walk for free in all of our events and will receive all the same
amenities paid adult participants receive."
The annual BMW Dallas Marathon, Half Marathon (running and walking), 50K
Ultra Marathon, 5-Person Marathon Relay and the 2-Person Half Marathon
Relay will take place on Sunday, Dec. 10. The 10K, 5K (running and
walking), 5K Team Challenge, Kid's 100-Yard Dash and Oncor Kid's Race will
be held on Saturday, Dec. 9, and the Friday Night Lights Mile will return
on Friday, Dec. 8.
The newest additions to the Marathon's weekend of events are the 5K and
Half-Marathon walk. The walkers will get to enjoy the same 5K and
Half-Marathon courses as the runners and all the same amenities in a
walker-friendly environment that will be enjoyable for large groups and
families.
The weekend of events will begin Friday, Dec. 8, with the Health & Fitness
Expo at the Kay Bailey Hutchison Convention Center, where participants can
pick up race packets, collect information and buy merchandise from running,
fitness and health-related vendors. Admission into the Expo is free and
runs through Saturday.
Participants can register for the BMW Dallas Marathon Festival weekend of
events starting today. BMW Weekend Series participants (runners and
walkers) can choose any combination of individual events across Saturday,
Dec. 9, and Sunday, Dec.10 to complete the series. Those who complete the
series will earn an additional bonus medal, a custom Asics finisher jacket
and a commemorative event weekend poster. Participants are encouraged to
register now for the best price of the year, as prices will increase
throughout the summer and fall.
The BMW Dallas Marathon Festival weekend of events directly benefits
Scottish Rite for Children. Since being named as the primary beneficiary in
1997, the Dallas Marathon Festival has donated more than $4 million to the
organization.
For more information about registering for the BMW Dallas Marathon
Festival, please visit rundallas.com.
About runDallas
runDallas is a nonprofit organization with a focus on promoting health and
physical fitness through running events and related activities. Dating back
to 1971, the organization hosts year-round events culminating with Dallas'
largest and Texas' longest running marathon: the BMW Dallas Marathon
Festival. Now in its 52nd running, the marquee event, with 12 event
distances to select from throughout the weekend of events, attracts runners
and walkers from across the globe and tens of thousands of spectators to
Dallas' largest single-day sporting event. The BMW Dallas Marathon Festival
course highlights iconic Dallas landmarks and is recognized as the official
marathon of the City of Dallas. Since naming a primary beneficiary in 1997,
the festival has donated more than $4 million to Scottish Rite for
Children. For more information, visit runDallas.com.
About Scottish Rite for Children
Scottish Rite for Children is a world-renowned leader in the treatment of
orthopedic conditions, such as scoliosis, clubfoot, hand differences, hip
disorders, limb lengthening, sports injuries and fractures, as well as
certain related arthritic and neurological disorders and learning
disorders, such as dyslexia. Patients receive treatment regardless of the
family's ability to pay. For more information about services available at
the Dallas or Frisco campuses, volunteering or donating, please visit
scottishriteforchildren.org.
About BMW
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The
BMW Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles,
including motorcycles, the MINI brand, and Rolls-Royce Motor Cars;
Designworks, a strategic design consultancy based in California; a
technology office in Silicon Valley, and various other operations
throughout the country. BMW Manufacturing Co., LLC in South Carolina is
the BMW Group global center of competence for BMW X models and manufactures
the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM.
The BMW Group sales organization is represented in the U.S. through
networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,
146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's
sales headquarters for North America, is located in Woodcliff Lake, New
Jersey.
Information about BMW products is available to consumers via the Internet
at: www.BMWUSA.com.
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