FOR IMMEDIATE RELEASE
Skechers Performance Los Angeles Marathon Set to Make History
Innovative Partnerships, Charitable Efforts and Sponsorship Activations
set the stage for most Engaging Race Weekend To-Date
LOS ANGELES (March 13, 2017) - With less than one week until the 2017
Skechers Performance Los Angeles Marathon, race organizer Conqur Endurance
Group is proud to announce a variety of dynamic race weekend programming to
engage runners from around the world as they take on 26.2 miles in the
world-famous city of Los Angeles.
More than 24,000 runners from all 50 states and 63 countries will race the
iconic "Stadium to the Sea" course from Dodger Stadium to Santa Monica Pier
on Sunday, March 19th, establishing the race as the fourth largest marathon
in the U.S. and the tenth largest worldwide.
"This promises to be the most exciting and innovate race in our 32-year
history," said Tracey Russell, Chief Executive of Conqur Endurance
Group. "From our strong field of professional athletes, to unique
partnerships, community efforts and sponsor activations, we're confident
that athletes, volunteers and the whole Los Angeles community will enjoy a
remarkable and memorable race weekend."
Run, Snap, Swipe: Snapchat and the Skechers Performance Los Angeles
Marathon to make Social Media History Through an unprecedented partnership
with Snapchat, runners and spectators at the Skechers Performance Los
Angeles Marathon will have a unique way to commemorate their experiences on
social media by using more than 40 on-demand Snapchat Geofilters
specially-designed for the race. The location-based Geofilters, many of
which are themed around the world-famous "Stadium to the Sea" course
including famous and renowned landmarks, will be available in the Snapchat
app along all 26.2 miles of the course.
With more than 24,000 athletes and over a half million spectators, the
Skechers Performance Los Angeles Marathon Snapchat activation will be the
largest Snapchat initiative ever conducted in the endurance industry, as
well as the "Longest On-Demand Geofilter Initiative" in Snapchat history,
at approximately 27 miles.
Welcoming the LA Chargers to Los Angeles:
The Skechers Performance Los Angeles Marathon is proud to host the city's
newest professional sports team, the LA Chargers, who will participate in
this year's race by running their own 13-person relay. LA Chargers
linebacker Denzel Perryman, General Manager Tom Telesco, Chargers'
Cheerleaders and Super Fans will make up the team that will partake in the
marathon festivities and journey from Dodger Stadium to Santa Monica.
Runners turn Record-Breaking Dreams into Reality with Guinness World
Records Partnership On race day, upwards of 40 runners will aim to turn
their record-breaking dreams into reality. The Skechers Performance Los
Angeles Marathon teamed up with Guinness World Records to give athletes the
opportunity to attempt an official Guinness World Records title, with
on-the-day record verification at the race.
From siblings aiming to run the fastest combined marathon time, to runners
hoping to set records dressed in costumes ranging from a mobile game app to
a national flag, fisherman, swimmer or postman, participants are poised to
make their mark on history during the March 19th race.
Premier Partnerships Provide More Fun for Runners
Skechers Performance returns in 2017 as the official title sponsor of the
race, with new activations and a limited-edition footwear and apparel
collection that encapsulates the city. The brand is also launching the
GOrun Forza 2 "FO SHO" sneaker model in a very limited release - only
available at the Skechers Performance official race merchandise booth at
the official Health & Fitness Expo - which plays up Los Angeles themes with
bright graphics highlighting iconic landmarks and imagery from the city.
Additionally, Skechers Performance will host over 60 runners from 35
countries for a VIP experience to run the iconic "Stadium to the Sea"
course as part of its "Road to LA" global marketing initiative, which was
created to further global awareness of the race.
This year, the Skechers Performance Los Angeles Marathon welcome Hyundai
Motor America as the Official Automotive Partner of the race. Hyundai Ioniq
vehicles will be showcased at the Health & Fitness Expo and serve as the
lead cars for the professional men's and women's fields in Sunday's
marathon as well. Additionally, the Hyundai Ioniq will be on display near
the marathon start and finish lines as well as at the Finish Festival on
race day.
The 2017 race will also welcome new and returning partners within the
endurance and lifestyle spaces, including Fitbit, Angel City Brewery, Air
France, CLIF, Muscle Milk, Big 5 Sporting Goods, 2XU, Gatorade Endurance
and UPS.
Sync Your Steps with the Official Race App:
Once again, the 2017 Skechers Performance Los Angeles Marathon app powered
by Fitbit delivers a best-in-class experience that allows runners,
spectators and the entire Los Angeles community easy access to race
information, the course map and social media tools to enhance their
experience with this iconic race.
New this year, athletes will be able to access a marathon radio player
through the app with three curated playlists designed to motivate during
their run. The app will also give athletes the opportunity to sync their
Fitbits and have their steps included on a Marathon Finisher Badge.
Real-time tracking of participants in the course map will make for a fun
and interactive way for spectators to support runners. The app is available
for free download in the App Store and Google Play.
Family Fun at the LA BIG 5K:
On March 18th, the day before the Skechers Performance Los Angeles
Marathon, people of all ages and abilities will take part in the 2017 LA
BIG 5K at Dodger Stadium. The family-friendly event features beautiful
views of Los Angeles as the course takes people through iconic Elysian Park
before a rewarding finish set against the backdrop of Dodger Stadium.
Those interested in participating are encouraged to register at
www.labig5k.com.
Your Course, Your Cause - Making a Difference at the Marathon:
The Skechers Performance Los Angeles Marathon is supporting 95 charity
partners through its Official Charity Program, offering them the
opportunity to leverage the world-class endurance event to increase
awareness and raise funds for their causes. With a commitment to making an
economic and social impact this year's Skechers Performance Los Angeles
Marathon charity program is expected to raise $4 million for the charity
partners' causes.
Conqur Endurance Group is also continuing its support of the Students Run
LA program, which provides at-risk high school students with mentors and
coaching to train for the race throughout the school year. During the
28-year partnership with SRLA, the marathon organizer has provided 6.5
million dollars' worth of free marathon entries to local high school
students in the Students Run LA program. Again this year, Conqur Endurance
Group is supporting SRLA with 3,500 free marathon entries for students and
mentors.
Pre-Race Entertainment at the Health & Fitness Expo:
The Skechers Performance Los Angeles Marathon Health & Fitness Expo at the
LA Convention Center on Friday, March 17 and Saturday March 18 will feature
interactive exhibits, live entertainment, the official Skechers Performance
Los Angeles Marathon Merchandise Store, product trials and all things
endurance.
More than 120 exhibitors will have a presence at the Expo, featuring brand
new designs in running gear, as well as the latest developments in sports,
fitness and nutrition. The Health and Fitness Expo hours are 10am - 7pm on
Friday and 9am - 5pm on Saturday and is free and open to the public.
For more information about the Skechers Performance Los Angeles Marathon
and race weekend activities, please visit www.lamarathon.com and follow
along on Snapchat, Facebook, Instagram and Twitter @lamarathon.
About Conqur Endurance Group
Conqur Endurance Group, a subsidiary of McCourt LP, creates world-class
experiences that ignite passion in athletes and connect communities through
the transformative power of sport. The Skechers Performance Los Angeles
Marathon is among the largest marathons in the country with more than
25,000 participants, thousands of volunteers and hundreds of thousands of
spectators. The "Stadium to the Sea" course, starting at Dodger Stadium and
finishing near the Santa Monica Pier, is one of the most scenic in the
world, taking runners on a tour of Los Angeles past every major landmark.
In addition to the marquee event, Conqur Endurance Group produces the Santa
Monica Classic 5K/10K, the LA BIG 5K and recently added the Pasadena Half
Marathon & 5K at the Rose Bowl. For more information, please visit
www.goconqur.com.
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