Press Release - London Marathon - 6/4/21

FOR IMMEDIATE RELEASE

            TCS becomes new title partner of the London Marathon

London Marathon Events announced today that Tata Consultancy Services (TCS) 
will be the new title partner of the London Marathon.

The leading global IT services, consulting and business solutions 
organisation will take over the title partnership from Virgin Money after 
the 2021 race on 3 October with a new six-year partnership covering the 
2022 to 2027 London Marathons. A key part of TCS's new role will be to use 
technology to further enhance the marathon experience, promote a healthy 
lifestyle and amplify one of the founding pillars of the London Marathon: 
'to show the family of mankind can be united'.

TCS has been technology partner of the London Marathon since 2016, 
developing the record-breaking official event app in 2019 which was 
designed to provide participants and spectators with the fullest London 
Marathon experience.

In 2020, TCS updated the app to support participants in the first virtual 
London Marathon during the pandemic. TCS will continue to support the 
London Marathon in its digital growth, developing increasingly enriching 
and personalising experiences for participants, spectators and sponsors by 
harnessing the power of data, working to make the event even more 
accessible and inclusive, building the connections that unite communities, 
amplifying fundraising and inspiring activity.

Hugh Brasher, Event Director of London Marathon Events, said: "We are 
delighted to welcome TCS as the new title sponsor of the London Marathon 
from 2022. This is a landmark day in our history and we look forward to 
working with TCS to evolve and grow our digital reach, inspire millions 
more to become active and develop opportunities to raise even more for 
charities. TCS has been an integral part of the London Marathon for the 
past five years, delivering the latest technology to enhance the marathon 
experience for participants and spectators. This new title partnership 
marks the dawning of a new era in what we can achieve together." 

"This is a landmark day in our history and we look forward to working with 
TCS to evolve and grow our digital reach, inspire millions more to become 
active and develop opportunities to raise even more for charities"
- Hugh Brasher, London Marathon Event Director

Amit Kapur, TCS Country Head UK & Ireland, said: "The London Marathon was 
founded on the core belief that the family of mankind can be united. TCS is 
building innovative and impactful technology solutions to help realize this 
belief, and inspire people to believe in themselves. We are pleased to take 
on the role of title partner and lead the way in driving the future success 
of physical and virtual London Marathons."

TCS will become the seventh title partner in the 40 year history of the 
London Marathon. The previous title partners were:
1981-83: Gillette
1984-88: Mars
1989-92: ADT
1993-95: NutraSweet
1996-2009: Flora
2010-present: Virgin (Virgin Money from 2013)

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