FOR IMMEDIATE RELEASE
London Marathon Events announces Enthuse as new online fundraising partner
Enthuse becomes official online fundraising partner
for London Marathon Events
London Marathon Events (LME) today announced a new three-year partnership
with Enthuse, a leading fundraising, donations and events registration
technology provider.
The partnership means Enthuse will become the official online fundraising
partner across LME's full portfolio, including the TCS London Marathon,
RideLondon, the Vitality Westminster Mile, Vitality London 10,000, The Big
Half and Swim Serpentine.
Enthuse will support each event with an official branded fundraising
platform that provides the best experience for charities, event
participants and donors.
The agreement follows an extensive consultation process with all the major
online fundraising platforms following the closure of Virgin Money Giving,
LME's longstanding online fundraising partner, last year.
Hugh Brasher, Event Director of London Marathon Events, said: "We were
looking for a new online fundraising partner that would provide the best
possible service for our charities, our participants and their donors.
"Enthuse has put together an innovative fundraising platform and, with
their commitment to technology, service, value and transparency, we are
confident that over time Enthuse will become the market leader.
"We are very excited about this new partnership and impressed with the
Enthuse management team's commitment to using technology to improve the
experience for all users, as well as the company's growth plans. We look
forward to working with Enthuse to raise many millions more for good causes
through our world-leading events."
The partnership will start with the ballot results announcements for
RideLondon and the TCS London Marathon this month. From then on,
fundraising page creation will be integrated with the event registration
process for all LME events. Fundraising pages will be fully branded with
the logo and colours of the charity the participant has chosen to support.
The creation of the fundraising page will feel a seamless part of the
registration process for participants, with no need to create a separate
account.
For charities, the partnership means they will have full access to
real-time fundraising and donations data, insights and analytics for their
supporters participating in any LME event via a centralised account for all
events. Charities will also be able to capture any custom data they
require, as well as showing the availability of match giving funds to
donors, as the start of a series of innovative new features coming later in
the year.
For participants, fundraising pages will provide a home for all training
and fundraising activity pre-event, on the day, and post-event. Fundraisers
can showcase their training efforts, as well as post updates, images and
videos to their fundraising page to demonstrate their fundraising
activities. They can even livestream their efforts on the day of the event
to allow supporters to follow their progress. There will also be the
opportunity for friendly competition with other participants through
leaderboards for the amount fundraised, activity levels and finishing
times.
At the TCS London Marathon, a participant's fundraising page will also be
integrated with the Official App, powered by TCS, so that supporters
tracking a participant can easily donate and see the participant's finish
time automatically posted to the fundraising page.
Speaking about the announcement, Chester Mojay-Sinclare, Enthuse Founder
and CEO, said: "We're absolutely delighted that London Marathon Events has
entrusted us to take the baton from Virgin Money Giving as its official
online fundraising partner. It's a real honour to be powering some of the
largest and most prestigious fundraising events in the world and we can't
wait to get to work with the brilliant London Marathon Events team.
"At Enthuse, our approach is different to other fundraising platforms. We
believe in putting the charity's branding first and creating innovative
solutions that help them to maximise their fundraising and that's exactly
what we'll deliver. We're excited to be supporting even more great causes
to raise as much as possible through this partnership. We will continue to
invest in our product to provide charities with innovative fundraising
solutions that are transformative for the sector, but simple to use."
It's a real honour to be powering some of the
largest and most prestigious fundraising events in
the world and we can't wait to get to work with the
brilliant London Marathon Events team.
Chester Mojay-Sinclare
Enthuse Founder and CEO
All LME partner charities with places in any LME events will be featured on
the official fundraising platform for RideLondon ballot results
announcements later this month. This will be expanded to include all
charities registered with Enthuse in time for the TCS London Marathon
ballot results.
Any additional charities wanting to be included for free on the platform
for the TCS London Marathon ballot results announcements should visit
enthuse.com/london-marathon-events to register.
Participants will still be able to choose to use the fundraising page
provided with the official fundraising platform or create one on a platform
of their own choice.
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