FOR IMMEDIATE RELEASE
Flow Alkaline Spring Water Becomes the Official Water
of New York Road Runners and the TCS New York City Marathon
Flow Beverage Corp. and New York Road Runners sign four-year Partnership
Agreement, Commit to Sustainable Events
Toronto, Ontario - November 30, 2021 - Flow Beverage Corp. (TSX:FLOW)
(OTC:FLWBF) ("Flow"), today announced that Flow Alkaline Spring Water is
now the Official Water of the TCS New York City Marathon, United Airlines
NYC Half , and other related events, through a four-year agreement with the
New York Road Runners ("NYRR"), a non-profit organization with a mission to
inspire people through running.
Flow's CEO, Maurizio Patarnello, said, "The TCS New York City Marathon is
one of the foremost sporting events in the world, with 50,000+ runners per
year historically, and millions of spectators watching in-person and
worldwide. We are thrilled that NYRR chose Flow as the Marathon's Official
Water. Flow Alkaline Spring Water will provide healthy hydration to runners
in these events thanks to its optimum balance of minerals and electrolytes.
Moreover, Flow's renewable mostly plant-based pack will provide
participants and spectators with a more sustainable alternative to
single-use plastic. We expect this partnership to help build brand
awareness and encourage trial in the New York area and across the US. We
look forward to hitting the ground running together."
Flow and NYRR aim to inspire runners and spectators alike to make more
sustainable and healthy choices for themselves and the planet and will
collaborate to make the upcoming events among the greenest yet.
"We are excited to partner with Flow as the Official Water of NYRR,
including for the United Airlines NYC Half, the TCS New York City Marathon
and a year-round portfolio of events," said Christine Burke, NYRR Senior
Vice President of Strategic Partnerships and Runner Products. "This
multi-year partnership will be of utmost significance to our running
community, keeping our runners hydrated, while simultaneously aligning New
York Road Runners with a brand that also puts health, wellness, and
sustainability at the forefront."
The United Airlines NYC Half takes runners on a 13.1-mile journey through
New York City each spring. The race begins in Brooklyn near Prospect Park
before taking runners across the East River via the Manhattan Bridge. Once
in Manhattan, runners race along the Lower East Side, up to Midtown, and
through Times Square before finishing in Central Park. Next year's Half
Marathon will take place on Sunday, March 20.
About New York Road Runners (NYRR)
NYRR's mission is to help and inspire people through running. Since 1958,
New York Road Runners has grown from a local running club to the world's
premier community running organization. NYRR's commitment to New York
City's five boroughs features races, virtual races, community events, free
youth running initiatives and school programs, the NYRR RUNCENTER featuring
the New Balance Run Hub, and training resources that provide hundreds of
thousands of people each year with the motivation, know-how, and
opportunity to Run for Life. NYRR's premier event is the TCS New York City
Marathon. Held annually on the first Sunday in November, the race features
a wide population of runners, from the world's top professional athletes to
a vast range of competitive, recreational, and charity runners. To learn
more, visit www.nyrr.org.
About Flow
Flow is a premium alkaline spring water company with a diversified line of
health and wellness-oriented beverage products sold online and at retailers
throughout North America. Flow's premium alkaline spring water is offered
in original unflavored and a range of award-winning organic flavors, in
sizes ranging from 330-ml to 1-liter.
Due to its unique artesian spring sources, Flow products contain naturally
occurring electrolytes and essential minerals, and its original and
flavored water products have an alkaline pH. As part of its ongoing
innovation into functional "better-for-you" beverages, Flow recently
introduced a new line of collagen-infused waters with natural flavors.
Founded in 2014 by serial, mission-driven entrepreneur Nicholas
Reichenbach, Flow is highly dedicated to sustainability and is a B-Corp
Certified company with a purpose to "bring wellness to the world through
the positive power of water." Flow set out to be a sustainable brand,
packaging its products in up to 75% renewable-resource-based Tetra Pak™
cartons utilizing sustainable operations.
Flow beverage products are available online at flowhydration.com, and are
sold at over 20,000 stores across the United States and Canada, including
Target, Publix, Walmart, Costco, Whole Foods Market, Loblaws, Sobeys,
Metro, Shoppers Drug Mart, Farm Boy, Sprouts Farmers Market, Safeway,
Wegmans, Harris Teeter, Giant Eagle, Bristol Farms, Raley's, and Duane
Reade, among others.
Follow Flow on social media: Instagram (instagram.com/flow);
Twitter (twitter.com/FlowHydration); and Facebook
(facebook.com/FlowHydration).
For more information on Flow, please visit Flow's investor relations site
at: investors.flowhydration.com
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