FOR IMMEDIATE RELEASE
Peloton to Extend Reach of TCS New York City Marathon
as New York Road Runners' New Strategic Partner
First-of-its-kind scenic running content on Peloton
to bring New York's most iconic event to runners around the world
Several Peloton instructors to run this year's TCS New York City Marathon
on November 5
New York, September 28, 2023 - Starting with the TCS New York City
Marathon, New York Road Runners (NYRR) and Peloton (NASDAQ: PTON) have
announced a multi-year partnership to bring NYRR races to life to runners
around the world through Peloton Scenic and Outdoor content. The audio
classes will release in late 2023 with Scenic content launching in the
spring of 2024 on the Peloton Tread/Tread+. Peloton will be a Strategic
Partner of NYRR's through 2025 in the Digital Fitness category, as the
brands work together to create motivational fitness content accessible to
runners of all abilities. As a new Strategic Partner, Peloton will also
activate around the United Airlines NYC Half and the RBC Brooklyn Half.
"New York Road Runners puts on many of the world's premier road races, and
we are thrilled to partner with Peloton to bring the excitement of our race
courses to consumers around the world," said Christine Burke, SVP Strategic
Partnerships and Runner Products. "Connecting the world to New York's
streets through Peloton's technology will help grow the running community
and extend NYRR's reach."
"As a New York based company focused on helping people live their best
lives, partnering with New York Road Runners was a natural extension of our
brand ethos," said Jennifer Cotter, Peloton's Chief Content Officer. "We
are excited to partner to provide our members and beyond the very best in
running and race training programming, right at their fingertips."
With NYRR races continuing to sell out at unprecedented rates and the TCS
New York City Marathon being the hottest ticket in town, through this
innovative collaboration, NYRR and Peloton will bring the iconic
race-course experience to runners everywhere. More than 50,000 runners will
take part in the 2023 TCS New York City Marathon on November 5, and Peloton
will create scenic running content available for consumers featuring
Peloton instructors. This programming will live in Peloton's Scenic content
library, incorporating actual course footage - a first for Peloton. Unique
features such as auto-incline will further the experience, mimicking the
feeling of bridges, for a truly immersive experience. In addition to its
running content on the Peloton Tread, Peloton also currently offers a
breadth of programming geared toward runners and walkers of all levels,
including outdoor walks and runs, as well as strength and yoga classes for
runners, all accessible on the Peloton App, no equipment required.
Every now and then, runners need a change of scenery. That's where
Peloton's scenic content comes in. With content shot in locations ranging
from Iceland to Hawaii and Italy, Peloton's scenic content is designed to
provide a change to an individual's day-to-day Peloton routine. This
content captured at this year's marathon will be available on the Peloton
Tread and Tread+ in the spring of 2024.
As part of its partnership of the TCS New York City Marathon, Peloton will
also be present throughout the race course, bringing the energy and
motivation to runners and spectators alike.
Additionally, several Peloton Instructors will run the 2023 TCS New York
City Marathon: Bronx native Strength and Boxing Instructor Rad Lopez; Yoga,
Meditation and Tread Instructor Mariana Fernandez; Tread, Tread Bootcamp,
Strength and Boxing Instructor Selena Samuela; UK-based Tread Instructor
Susie Chan, and German Tread Instructor Jeffrey McEachern.
About New York Road Runners (NYRR)
NYRR's mission is to help and inspire people through running. Since 1958,
New York Road Runners has grown from a local running club to the world's
premier community running organization. NYRR's commitment to New York
City's five boroughs features races, virtual races, community events, free
youth running initiatives and school programs, the NYRR RUNCENTER featuring
the New Balance Run Hub, and training resources that provide hundreds of
thousands of people each year with the motivation, know-how, and
opportunity to Run for Life. NYRR's premier event is the TCS New York City
Marathon. Held annually on the first Sunday in November, the race features
a wide population of runners, from the world's top professional athletes to
a vast range of competitive, recreational, and charity runners. To learn
more, visit www.nyrr.org.
About Peloton
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world
class content to create impactful and entertaining workout experiences for
anyone, anywhere and at any stage in their fitness journey. At home,
outdoors, traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App with
multiple tiers to personalize the Peloton experience [with or without
equipment]. Founded in 2012 and headquartered in New York City, Peloton has
nearly 7 million Members across the US, UK, Canada, Germany, and Australia.
For more information, visit www.onepeloton.com
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