FOR IMMEDIATE RELEASE
New Coors Light New York City Marathon Can
Commemorates Premiere Sporting Event
GOLDEN, Colo., Aug. 30 /PRNewswire-FirstCall/ -- Coors Light announced
today that it will be a proud sponsor of the ING New York City Marathon on
November 6. To celebrate this premiere sporting event, the city of New
York will be treated to a variety of Coors Light promotions at more than
400 bars and restaurants along the marathon route during the week leading
up to the race and on marathon Sunday. In addition, Coors Light will
unveil commemorative "New York City Marathon" Coors Light cans, tap knobs,
pennants and mirrors. The cans will be available October 1 in retail
locations in New York City and the tap knobs, pennants and mirrors will be
featured at participating bars.
"Coors Light goes where its consumers are -- to football, stock car
racing, basketball, baseball, surfing, running and other action-packed
venues -- and this sponsorship allows us to recognize and support the
running community's accomplishments," said Steve Medina, field marketing
director for Coors Brewing Company. "After running 26.2 miles, marathoners
deserve positive recognition and we look forward to toasting their
remarkable achievement at the finish line."
The New York City Marathon, hosted by the New York Road Runners, has set
the standard for the sport with recent annual records of 85,000 applicants,
36,000 finishers, 2 million spectators and 260 million viewers worldwide.
What started in 1970 with 127 runners, who each paid $1 to participate, is
now the largest one-day live sporting event and one of most visible
marathons in the world.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE, TSX: TAP). It is the third largest brewer in the U.S. The
company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen
Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For
more information on Molson Coors, visit the company's Web site,
http://www.molsoncoors.com.
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