Press Release - The Pittsburgh Marathon - 4/9/15

FOR IMMEDIATE RELEASE

            #GameOnPGH Campaign Integrates Ongoing Virtual
             Competition into Epic Race Weekend Experience

P3R invites race participants and spectators into a series of gaming 
opportunities online and in person throughout the 2015 DICK'S Sporting 
Goods Pittsburgh Marathon Weekend; first-ever Steel Challenge and West End 
Bridge Challenge to recognize more champions on race day

(PITTSBURGH, PA)  - Bringing a new level of competition to the 7th edition 
of the DICK'S Sporting Goods Pittsburgh Marathon race weekend of events, 
P3R's #GameOnPGH campaign has offered participants a chance to play games 
and win more than $25,000 in prizes. The interactive campaign that 
officially kicked off when registration opened on Sept. 30 has engaged 
participants throughout their seven month journey to the starting line and 
will culminate with one epic weekend of gaming.

One of the most popular games has been Winning Wednesdays—weekly contests 
across the city of Pittsburgh in which participants have had the chance to 
win sponsored goods including official Pirate's gear, sponsor gift cards 
and entries to a number of city events. This interaction will continue 
through race weekend, May 1–3, with a variety of innovative opportunities.

This week, P3R also launched a new race weekend mobile app from CrowdTorch 
that offers the latest in mobile event technology. The app will keep 
runners and spectators informed throughout the weekend’s 7 events as well 
as host trivia games and a virtual scavenger hunt at the GNC Live Well 
Pittsburgh Health and Fitness Expo on May 1–2. In addition, a variety of 
social media opportunities will take place encouraging everyone to share 
their piece of the journey.

New to this year's race options is the Steel Challenge for any runner who 
registers to run both the UPMC Health Plan/UPMC Sports Medicine Pittsburgh 
5K Run on Saturday, May 2 and any of the three Sunday races taking place on 
May 3. More than 550 participating runners will earn a special bonus medal 
in addition to their Saturday and Sunday race medals.

P3R is also taking advantage of the course's five bridges with the 
first-ever West End Bridge Challenge during the Sunday races. The fastest 
male and female runners in their respective age group to cross the West End 
Bridge, between mile 6 and 7, will be awarded a prize.

#GameOnPGH!

About the DICK'S Sporting Goods Pittsburgh Marathon

Join us for the ultimate experience that will take you on an unforgettable
journey. The 2015 DICK'S Sporting Goods Pittsburgh Marathon is more than 
just a run. With 30,000 competitors and $25,000 in prizes, you're sure to 
have one incredible adventure. Runners and spectators will play through 7 
months of virtual and old-fashioned competition - starting at registration, 
continuing through training and culminating with one epic weekend of games.

Organized by the Pittsburgh Three Rivers Marathon, Inc. (P3R), the 7th 
edition is set for May 2–3, 2015. For more information, go to: 
PittsburghMarathon.com

FACEBOOK: DSGPM     TWITTER: @PghMarathon     INSTAGRAM: PghMarathon     
HASHTAG: #PghMarathon #GameOnPGH

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