FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASE
Run Rock 'n' Roll Now:
Rock 'n' Roll Marathon Series Announces Content Partnership With Facebook
For Distribution Of Live Programming
- Live programming to feature eight North America Rock 'n' Roll Marathon
Series races across the 2019 and 2020 seasons plus a short-form weekly
show on Facebook Watch
- Coverage kicks off at this weekend's Humana Rock 'n' Roll Las Vegas
Marathon & 1/2 Marathon
TAMPA, Fla. (November 15, 2019) - The Rock 'n' Roll Marathon Series, a
subsidiary of The IRONMAN Group, is excited to announce a new partnership
with Facebook which will deliver live coverage of eight Rock 'n' Roll
Marathon Series® events, beginning this weekend, Nov. 17 with the 2019
Humana Rock 'n' Roll® Las Vegas Marathon & 1/2 Marathon. Live coverage and
video on demand programming of the best-in-class running event known for
Bringing Fun to the Run™, will air on Facebook Watch via the Rock 'n' Roll
Marathon Series Facebook Page.
Following the successful coverage of the IRONMAN® season on Facebook Watch,
the Rock 'n' Roll Marathon Series will deliver live coverage for a social
audience exclusively on Facebook, incorporating a pre-race show that will
feature in-depth coverage of the weekend of festivities, previews of the
athlete field, running clubs and running groups as well as human-interest
story features. During each race, viewers can interact through real-time
polls, fan engagement and discussion. The broadcasts will also feature
user-generated content from spectators on the course.
Coverage will focus on the elite half-marathoners while providing a live
look-in at the other race distances and participants. With the first race
coverage this weekend, viewers will enjoy an inside look at what makes the
Humana Rock 'n' Roll Las Vegas the biggest and best night running event in
the world. From closing down the Las Vegas Strip at night for runners to
the on-course Run Through Wedding, Vegas will be showcased through hosted
commentary from two-time Olympian runner Alan Culpepper and 34-time
marathon finisher and three-time IRONMAN triathlon champion Michael Lovato.
"We are excited to expand our partnership with Facebook and showcase the
Rock 'n' Roll Marathon Series to a global audience," said Matthieu van
Veen, Chief Revenue Officer for The IRONMAN Group. "Facebook offers the
unique ability to engage with the running community, to provide compelling
content from our races and to tell inspiring stories of athletes and clubs
while promoting an active and healthy lifestyle."
In addition to the live race coverage, a 25-episode short-form weekly show
will debut on the Rock 'n' Roll Marathon Series Facebook page beginning in
January, providing comprehensive and interactive coverage of the series.
The Rock 'n' Roll Marathon Series will also share race recaps for each live
event.
Race Location Race Date
Humana Rock 'n' Roll Las Vegas Las Vegas, Nev. Nov. 17, 2019
Marathon & 1/2 Marathon
Humana Rock 'n' Roll San Antonio San Antonio, Texas Dec. 8, 2019
Marathon & 1/2 Marathon
Humana Rock 'n' Roll Arizona Phoenix, Ariz. Jan. 19, 2020
Marathon & 1/2 Marathon
Humana Rock 'n' Roll New Orleans New Orleans, La. Feb. 8, 2020
Marathon & 1/2 Marathon
United Airlines Rock 'n' Roll Washington, D.C.
Marathon & 1/2 Marathon Washington, D.C. March 28, 2020
St. Jude Rock 'n' Roll Nashville Nashville, Tenn. April 25, 2020
Marathon & 1/2 Marathon
Rock 'n' Roll San Diego Marathon San Diego, Calif. May 30, 2020
St. Jude Rock 'n' Roll Seattle Seattle, Wash. June 6, 2020
Marathon & 1/2 Marathon
For more information on the Rock 'n' Roll Marathon Series, please visit
www.runrocknroll.com. Media may contact .
About Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
taking part in over 30 destination events around the world every year.
Established in 1998, the Rock 'n' Roll Marathon Series simple idea of
making running fun has transformed both the U.S. and global running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike. Focused on running, music and community,
race weekend kicks off with a free Health & Fitness Expo showcasing the
latest in running gear, sports apparel, health and nutritional information
and much more. Events culminate with an entertaining finish-line festival
featuring some of the biggest names in music, with past performances
including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida,
The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels.
Further information about the Rock 'n' Roll Marathon Series can be found
online at www.RunRocknRoll.com and follow @RunRocknRoll on all social
platforms.
About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global
portfolio of events that includes the IRONMAN® Triathlon Series, the
IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll
Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running
events including the Standard Chartered Singapore Marathon and The
Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events
including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races
including the Absa Cape Epic®, road cycling events, and other multisport
races. The IRONMAN Group is the largest operator of mass participation
sports in the world and provides more than a million participants annually
the benefits of endurance sports through the company's vast offerings.
Since the inception of the iconic IRONMAN® brand and its first event in
1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish
lines around the world. Beginning as a single race, The IRONMAN Group has
grown to become a global sensation with more than 235 events across 55+
countries. For more information, visit www.ironman.com.
About Facebook Watch
Facebook Watch is a place to discover and enjoy video on Facebook. Home to
a wide range of video - from scripted comedy and drama, to competition and
reality series, to individual creators and live sports - Facebook Watch is
a destination where content, community and conversation come together. This
is a personalized viewing experience, where you can discover new content
based on what your friends are watching, and catch up on the shows you
follow. Facebook Watch is available for free on mobile apps across Apple
and Android, on desktop, laptop and on TV apps listed HERE.
About Wanda Sports Group
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media
and marketing platform with a mission to unite people in sports and enable
athletes and fans to live their passions and dreams. Through our
businesses, including Infront and The IRONMAN Group, we have significant
intellectual property rights, long-term relationships and broad execution
capabilities, enabling us to deliver unrivalled sports event experiences,
creating access to engaging content and building inclusive communities. We
offer a comprehensive array of events, marketing and media services through
three primary segments: Mass Participation, Spectator Sports and Digital,
Production, Sports Solutions (DPSS). Our full-service platform creates
value for our partners and clients as well as other stakeholders in the
sports ecosystem, from rights owners, to brands and advertisers, and to
fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has
more than 60 offices and 1,600 employees around the world.
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