FOR IMMEDIATE RELEASE
Toyota Welcomed As New Rock 'N' Roll Las Vegas Marathon & ½ Marathon
Title Sponsor
Toyota Rock 'n' Roll Las Vegas Marathon & ½ Marathon will take place
November 10-11, 2018
TAMPA, Fla./LAS VEGAS, Nev. (July 25, 2018) - The Rock 'n' Roll Marathon
Series® is excited to announce Toyota, the Official Vehicle of the Rock 'n'
Roll Marathon Series, as the title sponsor of the Rock 'n' Roll Las Vegas
Marathon & ½ Marathon. The largest event in the Rock 'n' Roll Marathon
Series will take place on Saturday-Sunday, November 10-11, 2018. The brand
is also the sponsor of the Toyota Rock 'n' Roll Concert Series which takes
place before the marathon and half marathon on Sunday.
"Toyota has been a long-time partner of the Rock 'n' Roll Marathon Series,
and we are very excited to expand our relationship with them as a title
partner for our biggest event of the year," said Stuart Selig, EVP of
Global Partnerships, North America, for IRONMAN. "Las Vegas brings an
incredible atmosphere and unique experience with participants coming from
all over the world to run The Strip at night. Toyota has been a great
supporter of our series of events, music headliners and athletes and this
title sponsorship will only heighten the experience we can collectively
bring to this premier running event."
"Toyota is proud to continue support of the Rock 'n' Roll Marathon Series,
this time as the title sponsor for their largest event of the year, the
Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon," said Tyler McBride,
engagement marketing manager, Toyota Motor North America. "There is no
place like Las Vegas and the energy and excitement The Strip brings to the
race and concert experience is unparalleled."
The event gives participants a one-of-a-kind nighttime running experience
as the only private event to close the Las Vegas Boulevard at night.
Beginning with an all new start line, the marathon and half marathon will
commence in the heart of Las Vegas Blvd. near the MGM Grand Las Vegas and
take runners past iconic Vegas sights such as the 'Welcome to Las Vegas'
sign, the Bellagio Fountains, Fremont St. and downtown Las Vegas before
finishing in front of the Mirage Hotel & Casino. With a renewed focus on
the core pillars of Bringing Fun to the Run™ with great music in a
community environment, runners of all athletic levels will be treated to
more music, live bands and entertainment on course as well as new and
improved aid stations.
Race weekend also features the Toyota Rock 'n' Roll Concert Series with
past Las Vegas headliners including The Goo Goo Dolls, Kid Rock,
All-American Rejects and Macklemore & Ryan Lewis. In addition to the
headliner concert, 20+ live bands and DJs spanning all genres will perform
along the race courses entertaining and encouraging runners with more music
than ever as they make their way to the finish line. Additional details to
be announced in the near future.
Race weekend kicks off with a Health & Fitness Expo on Thursday, Nov. 8
from 3:00 p.m. - 6:00 p.m., Friday, Nov. 9 from 11:00 a.m. - 7:00 a.m. and
Saturday, Nov. 10 from 9:00 a.m. - 6:00 p.m. at the Las Vegas Convention
Center. The expo will showcase vendors featuring the latest in running
gear, nutrition and training and is free and open to the public.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and
North America for 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands. During that
time, Toyota has created a tremendous value chain as our teams have
contributed to world-class design, engineering, and assembly of more than
36 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than 47,000
people (more than 37,000 in the U.S.). Our 1,800 North American
dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and
trucks (2.4 million in the U.S.) in 2017 - and about 87 percent of all
Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental
organizations to address our society's most pressing mobility challenges.
We share company resources and extensive know-how to support non-profits to
help expand their ability to assist more people move more places. For more
information about Toyota, visit www.toyotanewsroom.com.
About Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
with more than 600,000 runners taking part in over 30 destination events
around the world every year. Established in 1998, the Rock 'n' Roll
Marathon Series' simple idea of making running fun has transformed both the
U.S. and global running landscape by infusing the course with live bands,
cheer teams and entertaining water stations, creating a block-party
atmosphere for participants and spectators alike. Race weekend kicks off
with a free Health & Fitness Expo showcasing the latest in running gear,
sports apparel, health and nutritional information and much more. Events
culminate with an entertaining finish-line festival and Toyota Concert
Series Headliner featuring some of the biggest names in music, with past
performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Flo
Rida, the Goo Goo Dolls and Bret Michaels. Further information about the
Rock 'n' Roll Marathon Series can be found online at www.RunRocknRoll.com
and follow @RunRocknRoll on all social platforms.
About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of
events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®
Triathlon Series, 5150™ Triathlon Series, the Rock n' Roll Marathon
Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World
Triathlon Series races, road cycling events including the UCI Velothon®
Series, mountain bike races including the Absa Cape Epic®, premier
marathons including the Standard Chartered Singapore Marathon, and other
multisport races. IRONMAN's events, together with all other Wanda Sports
Holdings events, provide more than a million participants annually the
benefits of endurance sports through the company's vast offerings. The
iconic IRONMAN® Series of events is the largest participation sports
platform in the world. Since the inception of the IRONMAN® brand in 1978,
athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at
the world's most challenging endurance races. Beginning as a single race,
IRONMAN has grown to become a global sensation with more than 230 events
across 53 countries. For more information, visit www.ironman.com.
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