FOR IMMEDIATE RELEASE
Milkpep And Rock 'N' Roll Marathon Series Expand Partnership
Built with Chocolate Milk renewed as the Official Recovery Beverage of the
Rock 'n' Roll Marathon Series
TAMPA, Fla./WASHINGTON, D.C. (May 30, 2018) - The Rock 'n' Roll Marathon
Series® has announced today a three-year extension of the partnership with
the Built with Chocolate Milk campaign and the Milk Processor Education
Board. The partnership renews Built with Chocolate Milk as the Official
Recovery Beverage of the Rock 'n' Roll Marathon Series. Built with
Chocolate Milk will have a presence at all 19 Rock 'n' Roll Marathon Series
events across North America.
The partnership between the Rock 'n' Roll Marathon Series and Built with
Chocolate Milk will further a relationship that began in 2012, bringing
local milk providers and chocolate milk to athletes as they cross the
finish line. The three to one carb to protein ratio is scientifically
proven to benefit muscles after strenuous exercise.
"As the Official Recovery Beverage of the Rock 'n' Roll Marathon Series for
the past six years, we know that each-and-every athlete puts in hard work
day-in and day-out just to get to the start line. Proper nutrition is a
crucial part of training and post-race recovery, so athletes and their
bodies can be ready to take on the next goal," said Miranda Abney, Senior
Director of Marketing for MilkPEP. "We're excited to provide three more
years of helping athletes recover with chocolate milk when they need it
most and be part of their race journeys."
Since the partnership began in 2012, more than 1.5-million Rock 'n' Roll
Marathon Series athletes have refueled after their race with recovery
provided by Built by Chocolate Milk.
"We are proud to continue our great relationship with Built by Chocolate
Milk," said Stuart Selig, Executive Vice President of Global Partnerships
for IRONMAN. "Our goal is to always provide a world-class experience for
our runners, be it race location, music, or on course product. Continuing
our partnership with Built with Chocolate Milk allows us to provide the
best recovery fuel available."
Built with Chocolate Milk is proud to acknowledge the scientific research
from more than 20 studies showing the benefits of recovering with chocolate
milk. Team Chocolate Milk, a group of more than 60 athletes, participates
in Rock 'n' Roll Marathon Series events across the country and refuel with
chocolate milk. Built with Chocolate Milk also boasts a team of
professional athletes who rely on chocolate milk, including IRONMAN World
Champion Mirinda Carfrae, tennis champion Sloane Stephens, basketball star
Klay Thompson and Professional Hockey Player Zach Parise.
Find out more about Built with Chocolate Milk at
www.BuiltWithChocolateMilk.com.
For more information on the Rock 'n' Roll Marathon Series, please visit
www.runrocknroll.com.
About Built with Chocolate Milk
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded
by the nation's milk processors, who are committed to increasing fluid milk
consumption. The National Fluid Milk Processor Promotion Board, through
MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted
program designed to educate athletes and exercisers about the recovery
benefits of lowfat chocolate milk after strenuous exercise. Lowfat
chocolate milk helps athletes refuel and rebuild after strenuous exercise-
with high quality protein scientifically shown to help repair and rebuild
muscles. For more information, go to www.BuiltWithChocolateMilk.com.
About the Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
with more than 600,000 runners taking part in over 30 destination events
around the world every year. Established in 1998, the Rock 'n' Roll
Marathon Series' simple idea of making running fun has transformed both the
U.S. and global running landscape by infusing the course with live bands,
cheer teams and entertaining water stations, creating a block-party
atmosphere for participants and spectators alike. Race weekend kicks off
with a free Health & Fitness Expo showcasing the latest in running gear,
sports apparel, health and nutritional information and much more. Events
culminate with an entertaining finish-line festival and Toyota Concert
Series Headliner featuring some of the biggest names in music, with past
performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull,
FloRida, the Goo Goo Dolls and Bret Michaels. Further information about the
Rock 'n' Roll Marathon Series can be found online at www.RunRocknRoll.com
and follow @RunRocknRoll on all social platforms.
About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of
events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®
Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll Marathon
Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World
Triathlon Series races, road cycling events including the UCI Velothon®
Series, mountain bike races including the Absa Cape Epic®, premier
marathons including the Standard Chartered Singapore Marathon, and other
multisport races. IRONMAN's events, together with all other Wanda Sports
Holdings events, provide more than a million participants annually the
benefits of endurance sports through the company's vast offerings. The
iconic IRONMAN® Series of events is the largest participation sports
platform in the world. Since the inception of the IRONMAN® brand in 1978,
athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at
the world's most challenging endurance races. Beginning as a single race,
IRONMAN has grown to become a global sensation with more than 200 events
across 50 countries. For more information, visit www.ironman.com.
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