FOR IMMEDIATE RELEASE
Brooks And Rock 'N' Roll Marathon Series Team Up To "Run Together"
SEATTLE, Wash./TAMPA, Fla. (September 4, 2018) - The Rock 'n' Roll Marathon
Series, a Wanda Sports Holding company, in conjunction with Brooks, is
excited to announce a "Run Together" initiative encouraging athletes to run
together in support of a healthy lifestyle.
Brooks is teaming up with the Rock 'n' Roll Marathon Series to allow
friends to run together across the country because the two believe that
running is more fun with friends. "Run Together" is intended to encourage
people to nominate their friends that are new to running in to a contest to
win Brooks gear along with Rock 'n' Roll Marathon Series entries. The fully
immersive media campaign will include print, social media, and website
advertising.
One lucky grand prize winner will be selected to win a trip for two to San
Antonio to run alongside Desiree Linden as a VIP and Brooks Running
athlete! Linden, a Brooks and Rock 'n' Roll Ambassador, won the Boston
Marathon in 2018 becoming the first American to win the race since 1985.
The grand prize will include airline travel to and from San Antonio, hotel
accommodations, Rock 'n' Roll VIP Access, and Brooks performance running
gear.
"Brooks and Rock 'n' Roll Marathon Series have had a long-standing
partnership and goal to assist in providing healthy lifestyle outlets to
people across the country," said John Smith, Vice President of Global
Partnerships, North America. "We are excited to be bringing another
incredible VIP opportunity to runners and a one of a kind race experience
to the streets of San Antonio."
Brooks and the Rock 'n' Roll Marathon Series will also host the Brooks
Invitational Mile taking place on the Las Vegas Strip on Sunday, November
11th, 2018. Twenty professional female and male runners will race down the
Las Vegas Strip at night with cash prizes distributed to the top finishers.
"We're excited to team up with Rock 'n' Roll to create a unique experience
that inspires people to run and be active," said Director of Marketing,
Retail, Events and Sports Marketing at Brooks, Matt Weiss. "Our Brooks
elite athletes, like Des Linden, inspire us on a daily basis and we're
thrilled to work with Rock 'n' Roll to create fun, new opportunities for
friends to run together and engage with our athletes.
For more information on the Rock 'n' Roll Marathon Series, visit
www.runrocknroll.com. For media related inquiries, please contact
.
For more information on Brooks, go to www.brooksrunning.com.
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, sports bras
and accessories in more than 50 countries worldwide. Brooks' purpose is to
inspire everyone to run and be active by creating innovative gear designed
to keep runners running longer, farther and faster. This purpose is
supported by Brooks' Run Happy philosophy, a quest to celebrate and
champion the sport of running and all runners everywhere. Founded 1914,
Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in
Seattle. Visit www.brooksrunning.com for more information or follow us on
Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning)
About Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
with more than 600,000 runners taking part in over 30 destination events
around the world every year. Established in 1998, the Rock 'n' Roll
Marathon Series' simple idea of making running fun has transformed both the
U.S. and global running landscape by infusing the course with live bands,
cheer teams and entertaining water stations, creating a block-party
atmosphere for participants and spectators alike. Focused on running, music
and community, race weekend kicks off with a free Health & Fitness Expo
showcasing the latest in running gear, sports apparel, health and
nutritional information and much more. Events culminate with an
entertaining finish-line festival featuring some of the biggest names in
music, with past performances including Macklemore & Ryan Lewis, O.A.R.
Aloe Blacc, Pitbull, FloRida, The Band Perry, Fitz and the Tantrums, the
Goo Goo Dolls and Bret Michaels. Further information about the Rock 'n'
Roll Marathon Series can be found online at www.RunRocknRoll.com and follow
@RunRocknRoll on all social platforms.
About IRONMAN
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of
events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®
Triathlon Series, 5150™ Triathlon Series, the Rock n' Roll Marathon
Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World
Triathlon Series races, road cycling events including the UCI Velothon®
Series, mountain bike races including the Absa Cape Epic®, premier
marathons including the Standard Chartered Singapore Marathon, and other
multisport races. IRONMAN's events, together with all other Wanda Sports
Holdings events, provide more than a million participants annually the
benefits of endurance sports through the company's vast offerings. The
iconic IRONMAN® Series of events is the largest participation sports
platform in the world. Since the inception of the IRONMAN® brand in 1978,
athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at
the world's most challenging endurance races. Beginning as a single race,
IRONMAN has grown to become a global sensation with more than 230 events
across 53 countries. For more information, visit www.ironman.com.
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