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Press Release - Rock 'n' Roll Marathon - 10/14/20

FOR IMMEDIATE RELEASE

          Ready To Rock: Rock 'n' Roll Marathon Series Introduces 
                     Safe Return To Running Guidelines

- Leaning on standards from the World Health Organization and guidance from 
the IRONMAN Global Medical Advisory Board, the Rock 'n' Roll Marathon 
Series releases its guidelines for operating upcoming Roll 'n' Roll Series 
events

TAMPA, Fla. (October 14, 2020) - The Rock 'n' Roll® Marathon Series, part 
of The IRONMAN Group, today announced it is Ready to Rock with the release
of its Safe Return to Running Guidelines, a series of comprehensive 
operating principles prepared in accordance with industry standards for 
open air mass participation sporting events. Based on standards from the 
World Health Organization (WHO) and developed with guidance from the 
IRONMAN Global Medical Advisory Board (IGMAB), the best practices are 
designed to allow for Rock 'n' Roll Series events to be organized in a 
manner consistent with each local community's objectives and within the 
expectations set by public health entities around the world as they relate 
to the impacts of COVID-19.
 
With a focus on enhanced hygiene, touchpoint minimization, screening, 
education, density reduction, and self-awareness, Rock 'n' Roll events will 
continue to deliver an exceptional participant experience with necessary 
adjustments. 

As a result, the Safe Return to Running operating principles are organized 
around five broad areas of contagion risk mitigation:

- Enhanced Hygiene: Hand sanitizer, hand washing stations and disinfectant 
wipes will be readily available around the event venues. Cleaning of common 
venue areas will be enhanced. Staff and volunteers will be provided with 
face coverings and are required to wear the face covering properly at all 
times around the event venue. Disposable gloves will be used in applicable 
areas. Participants will be provided with face coverings at packet pick-up, 
and participants are required to wear a face covering properly around the 
event venues, including the start corrals and finish line area. Find the 
WHO instructional video on how to properly wear a mask here.

- Screening and Education: Appropriate personal health, personal hygiene 
and safe support education and training will be provided for staff and 
volunteers in necessary functional areas. This includes Volunteer Smart™ 
guidelines for volunteers. Participants and volunteers will be required to 
complete a pre-event health questionnaire. Additionally, in many venues 
no-touch body temperature screening will be instituted. Individuals with a 
body temperature of greater than 100.4º Fahrenheit or 38º Celsius will not 
be allowed to participate, volunteer or work.

- Touchpoint Minimization: Touchpoints and points of interaction between 
staff, participants, and volunteers will be reduced or removed without 
compromising event safety and security. The redesigned and reimagined 
packet pickup, expo, merchandise, and finish line will minimize 
person-to-person contact, and race course zones such as aid stations will 
include more space for participants to minimize both 
participant-to-volunteer and participant-to-participant touchpoints.

- Rockstar Run SmartTM Participant Support: Introduction of the 'Return to 
Running Pledge,' will emphasize participant responsibility for competitive 
cooperation, and consideration of our community while participating. 
Participants will be empowered to determine their individual level of 
self-reliance to further minimize interaction and touchpoints with other 
participants, volunteers, or staff. While plenty of aid stations will still 
be present along the course, participants will be encouraged to carry 
nutrition and hydration by utilizing items such as hydration vests and 
belts. Participants should review and embrace the Rockstar Run Smart
Running Tips.

- Density Reduction: Certain measures will be instituted to increase space 
for participants and supporting personnel in areas such as expo, packet 
pickup, the start line, and finish line. Alternative start configurations 
may be implemented to reduce the number of participants waiting in an 
enclosed area and to optimize distancing opportunities. Modification or 
elimination of non-essential race services and functions, such as expo and 
merchandise may also occur.

"Safety has always been of greatest importance for our events, and while 
the decision around when to host an event will ultimately depend on local 
communities and public health authorities, we have been working with 
experts and event stakeholders on how to conduct events safely in this new 
reality that allows for the continuation of positive economic impact for 
host cities, and the mental and physical benefits for participants that 
endurance events provide," said Andrew Messick, President & CEO of The 
IRONMAN Group. "With the recent success of 13 live events throughout 
Europe, Asia, Australia and Latin America in The IRONMAN Group portfolio, 
this has furthered our development of the Safe Return to Running plan for 
returning to physical events and we believe that these guidelines will keep 
our participants, volunteers, staff and communities safe while still 
providing a positive and enjoyable race experience for all."
 
Implementing these best practices across Rock 'n' Roll events, including 
density reduction, through analysis of course participant density - 
primarily from runner flow data from previous races - indicates that 
providing the maximum available time for starting all runners will result 
in a reduced density across the course, at aid stations, and through to the 
finish line. Controlling and modifying the flow of runners from the start 
provides a measurable reduction in course density. 
 
The Rock 'n' Roll Series endeavors to use this element - the modification 
of race start structure - as its guiding principle and the primary 
methodology for course density reduction, and an improved running 
experience.
 
The Rock 'n' Roll Series has also developed a Return to Running Participant 
Pledge that emphasizes the renewed participant responsibility for 
competitive cooperation, providing space and time for everyone to 
participate safely. The Pledge will remain a component of the Rock 'n' Roll 
series of events and serves to empower participants to have their best 
event possible by running safely and considerately. Upon taking the pledge, 
participants can download a digital badge in acknowledgement of their 
commitment and cooperation.
 
The Rock 'n' Roll Series continues to monitor for pandemic updates from 
public health authorities such as the World Health Organization (WHO) and 
respective national organizations like the Centers for Disease Control and 
Prevention (CDC) and will continue to follow the guidance of local 
authorities when determining the status of Rock 'n' Roll events and 
programs. The decision to proceed, modify or postpone will be based on 
availability of community resources and ongoing event-specific risk 
assessments in coordination with the relevant healthcare and government 
authorities and the IGMAB. As the COVID-19 pandemic continues to evolve, 
Rock 'n' Roll is dedicated to adapting the Safe Return to Running 
Guidelines in line with the current environment. Additional COVID-19 
resources and updates from Rock 'n' Roll are available at 
www.runrockroll.com/updates.
 
For more information on the Rock 'n' Roll Series, please visit
www.RunRocknRoll.com. 

About Rock 'n' Roll Marathon Series

The Rock 'n' Roll Marathon Series® is the world's largest running series 
taking part in over 30 destination events around the world every year. 
Established in 1998, the Rock 'n' Roll Marathon Series simple idea of 
making running fun has transformed both the U.S. and global running 
landscape by infusing the course with live bands, cheer teams and 
entertaining water stations, creating a block-party atmosphere for 
participants and spectators alike. Focused on running, music and community, 
race weekend kicks off with a free Health & Fitness Expo showcasing the 
latest in running gear, sports apparel, health and nutritional information 
and much more. Events culminate with an entertaining finish-line festival 
featuring some of the biggest names in music, with past performances 
including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, 
The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. 
Further information about the Rock 'n' Roll Marathon Series can be found 
online at www.RunRocknRoll.com and follow @RunRocknRoll on all social 
platforms.

IRONMAN Global Medical Advisory Board

Established in January 2017, the IRONMAN Global Medical Advisory Board 
(IGMAB) was assembled to provide the highest level of preventative, 
emergent and post care recommendations for medical standards on a global 
basis. As an independent medical advisory group focused on health and 
safety, the board supports The IRONMAN Group by providing guidance, 
reviewal and medical recommendations for general athlete health questions, 
event medical plans, and significant medical developments globally. 
Additionally, the IGMAB has developed a comprehensive Event Medical Guide, 
which serves as a general reference and resource for organizing medical 
services or providing care to the participants of IRONMAN® and IRONMAN 
70.3® triathlons and other IRONMAN Group endurance events. 

Since the onset of the pandemic, the board has been recognized as one of 
the preeminent global resources in advising and collaborating with 
international health and sporting organizations with expertise in outdoor 
mass participatory endurance events. The board is currently engaged with:

- World Health Organization (WHO) - Mass Participatory Events steering 
committee
- World Athletics (formerly IAAF) Pandemic Advisory Committee
- International Institute of Race Medicine
- International Olympic Committee (IOC) 

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the 
IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the 
IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock 'n' 
Roll Marathon Series®, the Rock 'n' Roll Virtual Running™ Series, 
IRONKIDS®, ITU World Triathlon Series, premier running events including the 
Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® 
presented by Westpac, Ultra-Trail® World Tour events including Tarawera 
Ultra and Ultra-Trail Australia™, mountain bike races including the Absa 
Cape Epic®, road cycling events, and other multisport races. The IRONMAN 
Group is the largest operator of mass participation sports in the world and 
provides more than a million participants annually the benefits of 
endurance sports through the company's vast offerings. Since the inception 
of the iconic IRONMAN® brand and its first event in 1978, athletes have 
proven that ANYTHING IS POSSIBLE® by crossing finish lines around the 
world. Beginning as a single race, The IRONMAN Group has grown to become a 
global sensation with hundreds of events across 55+ countries. The IRONMAN 
Group is owned by Advance (www.advance.com), a private, family-owned 
business. For more information, visit www.ironman.com.
 
About Advance

Advance is a private, family-held business that owns and invests in 
companies across media, entertainment, technology, communications, 
education and other promising growth sectors. Our mission is to build the 
value of our companies over the long-term by fostering growth and 
innovation. Advance's portfolio includes Condé Nast, Advance Local, Stage 
Entertainment, The IRONMAN Group, American City Business Journals, Leaders 
Group, Turnitin, 1010data and Pop. Together these operating companies 
employ more than 17,000 people in 29 countries. Advance is also among the 
largest shareholders in Charter Communications, Discovery and Reddit. For 
more information visit www.advance.com.

                                     ###


 

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