FOR IMMEDIATE RELEASE
More Than Marathons: The Largest Road Running Series In The World
Rebrands To Rock 'n' Roll Running Series
- With events that offer distances for everyone, brand refresh showcases
the true breadth of the series
- New visual identity and name embraces and updates the familiar Rock 'n'
Roll experience of Bringing Fun to the Run® by celebrating the brand's
roots and core values of connecting running, community and music
- New website elevates overall participant experience – provides ease in
finding race locations, distances, and course features that fit runners and
walkers of all skill levels
- Successful first year of Humana Rock 'n' Roll Virtual Running Club
refreshes marks uniting virtual platform with live and in-person Rock 'n'
Roll Running Series
TAMPA, Fla. (March 25, 2021) - The world's largest road running series
announced today its refreshed visual identity and name change to the Rock
'n' Roll® Running Series after over 20 years as the Rock 'n' Roll Marathon
Series. The rebrand pays homage to the Series' proud past, while also
propelling it forward, through recognition of the current breadth of event
and distance offerings which provide an accessible and welcoming platform
for all. Known for Bringing the Fun to the Run®, the Rock 'n' Roll Running
Series infuses live music and entertainment along every step of the
journey, surrounding each participant with a community of like-minded
individuals on a collective path to find fun in the moments that challenge.
The Rock 'n' Roll Running Series road races are open to participants of all
abilities, with distances for everyone, from 1-mile to marathon and
everything in between. Whether participants are running their third
marathon, first 5K or supporting a walker who has overcome the odds, the
Rock 'n' Roll Running Series brings the best of the active lifestyle
experience to all involved.
"The rebrand and launch of the Rock 'n' Roll Running Series reflects both
our pioneering of world-class running experiences and the company's vibrant
future," said Elizabeth O'Brien, Managing Director of North America for The
IRONMAN Group and 16-year veteran employee of the Rock 'n' Roll Series.
"While the name might be different as we shed the term marathon to show we
are not just about 26.2 miles, the mission to provide exceptional and
inclusive race opportunities by bringing together running, community, and
music, remains the same – just like I experienced when I first began
working with the series in 2001 as an event manager. Running doesn't need
to be daunting or intimidating and we want to show how easy, and fun it can
be to take your first step towards a finish line. We look forward to
continuing to support participants across the globe to reach their goals,
from the moment they consider a race all the way through the finish line
celebration."
The rebrand not only includes a new name but a whole new visual identity
that integrates throughout the entire participant ecosystem, including
series logo, event logos, video content, and onsite event signage. In
addition, a brand-new website improves the overall participant experience
through updated navigation and content making it easier to select race
locations, distances, and course features that fit what they are looking
for in an event.
The compelling and colorful new branding embraces the personality of the
Series, and the vibrance of its participants. It reflects the enjoyment
that can be found in training and racing, with a goal of helping to inspire
even more runners and walkers to hit the pavement. Since its inception in
1998, the goal of the Series has been to inspire people around the world to
get moving by hosting running events in a fun and music driven environment.
In addition to the live and in-person Rock 'n' Roll Running Series events
around the globe, the launch of the Rock 'n' Roll Virtual Running Series
last April, offered exclusively through the Humana Rock 'n' Roll® Virtual
Running Club™ (VRC™), has provided runners with the opportunity to bring
the Rock 'n' Roll Running Series to their own community virtually. The
virtual series, which will also apply the refreshed look, has allowed for
participants to engage and connect with new virtual weekly races,
challenges, and rewards, and will continue to do so as physical events
return, helping participants train for their upcoming races. The virtual
and live and in-person Series' are united through their welcoming
environments and music core while reflecting the vibrant and dynamic
communities of participants. To celebrate the new Rock 'n' Roll Running
Series name and look, the Rock 'n' Roll VRC is hosting a surprise
challenge. Participants can register for free to run or walk a 5K (or more)
from now until Sunday to earn the one and only limited-edition Rock 'n'
Roll Running Series digital badge (plus points toward rewards!). More
details on the challenge can be found here.
To learn more about the Rock 'n' Roll Running Series, please visit
www.RunRocknRoll.com.
About Rock 'n' Roll Running Series
The Rock 'n' Roll® Running Series is the world's largest running series
taking part in destination locations around the world every year.
Established in 1998, the Rock 'n' Roll Running Series simple idea of making
running fun has transformed both the U.S. and global running landscape by
infusing the course with live bands, cheer teams and entertaining water
stations, creating a block-party atmosphere for participants and spectators
alike. Focused on running, music and community, race weekend kicks off with
a free Health & Fitness Expo showcasing the latest in running gear, sports
apparel, health and nutritional information and much more. Events culminate
with an entertaining finish-line festival featuring some of the biggest
names in music, with past performances including Macklemore & Ryan Lewis,
O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the
Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about
the Rock 'n' Roll Running Series can be found online at
www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.
About Humana Rock 'n' Roll Virtual Running Club
The Humana Rock 'n' Roll® Virtual Running Club™ (VRC™) is a web-based
platform allowing runners from around the world to engage, connect, earn
rewards, and compete in Rock 'n' Roll Virtual Running™ (VR™) Series events
with a distance for everyone. Since its launch in April of 2020, the Humana
Rock 'n' Roll VRC continues to see thousands of runners and walkers engage
on the platform and find their virtual start line each week, bringing the
global running community together. Additional details about the Rock 'n'
Roll VRC platform can be found at www.runrocknrollvr.com.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the
IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the
IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock 'n'
Roll® Running Series, the Rock 'n' Roll Virtual Running™ Series, IRONKIDS®,
World Triathlon Championship Series, premier running events including the
Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®,
Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail
Australia™, mountain bike races including the Absa Cape Epic®, road cycling
events, and other multisport races. The IRONMAN Group is the largest
operator of mass participation sports in the world and provides more than a
million participants annually the benefits of endurance sports through the
company's vast offerings. Since the inception of the iconic IRONMAN® brand
and its first event in 1978, athletes have proven that ANYTHING IS
POSSIBLE® by crossing finish lines around the world. Beginning as a single
race, The IRONMAN Group has grown to become a global sensation with
hundreds of events across 55+ countries. The IRONMAN Group is owned by
Advance, a private, family-owned business. For more information, visit
www.ironman.com.
About Advance
Advance is a private, family-held business that owns and invests in
companies across media, entertainment, technology, communications,
education and other promising growth sectors. Our mission is to build the
value of our companies over the long-term by fostering growth and
innovation. Advance's portfolio includes Condé Nast, Advance Local, Stage
Entertainment, The IRONMAN Group, American City Business Journals, Leaders
Group, Turnitin, 1010data and Pop. Together these operating companies
employ more than 17,000 people in 29 countries. Advance is also among the
largest shareholders in Charter Communications, Discovery and Reddit. For
more information visit www.advance.com.
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