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Press Release - Shangri-La Marathon - 12/9/14

FOR IMMEDIATE RELEASE

     Announcing the Inaugural Shangri-La Marathon & Ultra race in China

LOS ANGELES - New Global Adventures, LLC in partner with New Yunnan Culture 
Media Company officially announce the Inaugural Shangri-La Marathon & Ultra 
race, a new challenging adventure race held annually on the grand Himalayan 
Mountains in the Yunnan Province of Southern China. The mythical land of 
Shangri-La is the novelist James Hilton's fictional account of the 
legendary Tibetan paradise Shambala. This race has been created to bring 
the world of international runners to experience these beautiful exotic and 
mythical lands of China while running a challenging mountain race.

"The climb up the mountain track was really tough, but hitting the 
ridge-line and the first glimpse of the snow peaks made it all worth while. 
It's a moment I'll never forget." said Australian adventure runner Brendan 
Smith.

Featuring a challenging trail course with 100k, 50k ultramarathon, 42k full 
and 21k half marathon distances for runners to race. The course elevation 
combined climb and descent ranges from 1,775m (5,823ft) to 5,288m 
(17,350ft) depending on the distance run. All runners will experience over 
a strenuous 1,000m (3,300ft) climb in the first 5k from the course start. 
Watch course fly through video to get a preview of the challenge.

The event takes place from April 24th - 26th in 2015, with the race day on 
the 25th. Located on the Meili Snow Mountains, often referred as Kawagarbo 
by local natives, these virgin mountains are part of the grand Himalayan 
Mountains of China.

Registration is now open, it includes round-trip transportation from the 
city of Shangri-La to the remote race location (approx. 6-hours away), 
2-nights camping with amenities and a team chef will be onsite to cater for 
runners.

Created by running enthusiasts and organizers who experienced the mythical 
location, they were inspired to share that experience with runners.

"Runners' love being outdoors, they love to run new exotic locations, this 
race brings them to experience that magic while running a very challenging, 
yet fun race. We invite runners to come run the Shangri-La Marathon & Ultra 
and discover The Lost Horizon!" said race director Terry Majamaki.

The event is currently seeking sponsorship and partners that wish to have 
their brand and products associated with and presented at the event to 
international runners. Please contact us for inquiries. Shangri-La Marathon 
& Ultra is available online at Shangri-La-Marathon.com and Facebook, 
Twitter, and Instagram.

ABOUT: After helping to organize the Great Wall of China Marathon, Southern 
California based New Global Adventures, LLC has partnered with New Yunnan 
Culture Media Company in Kunming China to create a series of unique 
adventure race experiences in China. A country with an abundance of 
beautiful locations that many do not know exists, these races help bring 
the world of runners to experience them. The partnership currently has two 
races; the Shangri-La Marathon & Ultra and the Yunnan º Qiubei 
International Marathon, with more planned for 2016 and beyond.

                                   ###

 

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