FOR IMMEDIATE RELEASE
Twin Cities In Motion Partners with ASICS for Medtronic
Twin Cities Marathon
ASICS to join TCM in Mission to Keep Community Running!
St. Paul, Minn. - May 21, 2024 - Twin Cities In Motion is pleased to
announce that ASICS will be the new official footwear and apparel partner
for Medtronic Twin Cities Marathon Weekend starting with this fall's event
on October 4-6 in Minneapolis and St. Paul.
ASICS, a global leader in the footwear and sporting goods industry, has a
nearly 75-year history of providing innovative products to lifetime
athletes. The brand, founded on the principle that movement is a means to
bring health and happiness to both the mind and body, shares a common goal
with Twin Cities in Motion of encouraging race participation for new and
established runners.
"We are grateful to partner with ASICS for our community's signature
running event - Medtronic Twin Cities Marathon Weekend," Twin Cities In
Motion President Dean Orton said. "Beyond the marketing sponsorship
opportunities, we appreciate that ASICS, like TCM, sees running as a way to
pursue health and happiness, I'm excited to see where two like-minded
organizations like ours can take this partnership in the coming years."
As part of the partnership, ASICS will:
- Provide the official race apparel for all Medtronic Twin Cities Marathon
and Medtronic TC 10 Mile participants.
- ASICS will give registrants free access to the Runkeeper Go™ premium
experience. The app features premium training plans and Guided Workouts
led by ASICS Running coaches. Additionally, users can easily set goals,
train, and track their progress in the lead-up to the event.
- Have a retail presence at the Health & Fitness Expo at Saint Paul
RiverCentre, offering footwear and exclusive apparel for sale.
The partnership will extend through 2026.
"The mission established by the Twin Cities In Motion organization directly
aligns with our strategy for partnerships here in North America," said
Koichiro Kodama, President and CEO of ASICS North America and Executive
Officer of ASICS Corporation. "This partnership gives the ASICS brand an
opportunity to engage new runners at the Medtronic Twin Cities Marathon and
Medtronic TC 10 Mile, as both races grow in popularity within the running
community."
This year's Medtronic Twin Cities Marathon Weekend will advance a community
running tradition begun in 1982 with the inaugural Twin Cities Marathon.
More than 28,000 registrants are expected for the 2024 Medtronic Twin
Cities Marathon Weekend, which includes the Medtronic TC Family Events, the
TC 5K, presented by Fredrikson, and the TC 10K, presented by Dermatology
Consultants.
A sell-out field of 8,000 runners is anticipated at this year's marathon
along with more than 12,000 10 mile runners. For more information about the
event, visit the Twin Cities In Motion website,
tcmevents.org.
Twin Cities In Motion (TCM) is a community motion nonprofit and the
region's premier running event organizer. TCM believes a community that
engages each other through movement, makes a healthier society both
socially and physically. TCM is a 501 (c) 3 nonprofit that organizes dozens
of events throughout the year, including the Medtronic Twin Cities
Marathon, a Top 10 U.S. marathon, to provide opportunities for people of
all ages, abilities, and experiences to live an active, healthy lifestyle.
Collectively, TCM and its charity partners that fundraise at TCM events
regularly give back more than $1 million annually to a variety of causes.
For more information, visit us at tcmevents.org, or find us on Facebook,
Instagram and Twitter @tcmarathon.
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