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Press Release - Denver Marathon - 11/9/05

FOR IMMEDIATE RELEASE
                                  Contact: Tricia Bennett
                                           303-931-0013
                                           
                                           Regan Petersen
                                           303-332-3896
                                           
                                                  

               New Denver Marathon(TM) is off and Running; 
         Marathon Signs Three Sponsors and Launches Race Web Site 

DENVER--(BUSINESS WIRE)--Nov. 9, 2005--The new Denver Marathon(TM) is 
pleased to announce that the Adam's Mark Hotel, KCNC-TV CBS4, and the Metro 
Denver Sports Commission will support the Fall 2006 Denver Marathon as 
sponsors for the highly anticipated, first annual race in the Denver 
community. Denver now joins the ranks of other major U.S. cities as a 
world-class marathon destination. 


In addition to its sponsorship, the Adam's Mark Hotel will serve as the 
Official Race Headquarters Hotel for the inaugural Denver Marathon 
scheduled for October 15, 2006. The hotel will serve as "Athletes' Village" 
catering to all of the runners' needs throughout Marathon weekend, 
including special discounted rooms and the Denver Marathon Health and 
Fitness EXPO which will take place on the Friday and Saturday preceding the 
event. 

"Through our collaborative efforts with CBS4, the Sports Commission, and 
the Adam's Mark Hotel, we are working to create a race that will attract 
runners of all abilities, from world-class athletes to weekend warriors ... 
a true Denver tradition in the making," said Dave McGillivray, Race 
Director of the Denver Marathon and Race Director of the BAA Boston 
Marathon for which he has worked tirelessly for the past 18 years. 
McGillivray is known throughout the event management world for his 
operational expertise, attention to detail and creativity as a director of 
sporting events across the country. 

The Adam's Mark Hotel sponsorship adds strength to a growing event and will 
serve as a hub for the Marathon weekend. The race has also signed on 
KCNC-TV CBS4 as its official broadcast partner and secured the support of 
the Metro Denver Sports Commission. CBS4 will work with the race to produce 
pre-event profiles and features, race-day coverage and more. The Sports 
Commission, whose mission is to attract and facilitate world-class sporting 
events in the Denver area, will work with the Denver Marathon to create 
economic and social opportunities for Denver businesses, athletes and 
spectators. 

"We all know how passionate Denver is about world-class sporting events. As 
support for the new Denver Marathon continues to grow, the event is on 
track to become another annual great sports tradition in the Front Range," 
said Jon Schmieder, Executive Director of the Metro Denver Sports 
Commission. 

The Denver Marathon also launched a new Web Site, www.denvermarathon.com, 
designed for runners to register and receive up-to-date information on the 
Denver Marathon, including schedules for the weekend and race day, travel 
arrangements, training tips and schedules and volunteer opportunities. 

The Denver Marathon will offer runners the opportunity to participate in a 
marathon, half-marathon, or a four-person marathon relay. The Denver 
Marathon course will start and finish in downtown and race through Denver's 
most-scenic parks creating a community-wide festival atmosphere. 

About Denver Marathon(TM) 

The new Denver Marathon(TM) is owned and operated by Run Denver, LLC, a 
wholly-owned subsidiary of Experience Sports, LLC -- a Boston-based sports 
marketing and management company. Run Denver was created to develop an 
annual Denver marathon and half marathon that will bring a world-class 
running experience to the Denver community and economic and social vitality 
to the metro Denver area. For more information, please visit 
www.denvermarathon.com.


                            ###

 

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