FOR IMMEDIATE RELEASE
Boston Athletic Assocation and Clif® Bar Agree to
Long-Term Partnership Across All B.A.A. Events
CLIF® Bar Becomes the Official Sports Nutrition Food of the
B.A.A. and the Boston Marathon
BOSTON - The Boston Athletic Association (B.A.A.) proudly announced today
the beginning of a long-term sponsorship agreement with Emeryville,
California-based CLIF® Bar to become the Official Sports Nutrition Food
of all B.A.A. events, including the Boston Marathon.
Clif Bar & Company, a leading maker of nutritious and organic foods and
drinks, will provide runners in April's Boston Marathon with its CLIF Bar
products before, during, and after the 119th running of the world's most
historic road race. With CLIF Bars served pre-race at the Athletes'
Village, CLIF SHOT BLOKS® Energy Chews sampled at the John Hancock
Sports and Fitness Expo, CLIF SHOT® Energy Gel at Mile 17 to boost
runners through the Newton Hills, and CLIF Builder's® high-protein bars
beyond the finish line on Boylston Street, CLIF Bar is committed to helping
all Boston Marathoners run their best race. The brand will also provide
nutrition to runners at the B.A.A.'s other major events, including the
B.A.A. 5K in April, the B.A.A. 10K in June, and the B.A.A. Half Marathon in
October.
"We could not be more excited to welcome CLIF Bar into our family of
Official Sponsors," said B.A.A. Executive Director, Tom Grilk. "When we
look for new partnerships, we look for those which provide and enhance the
experience for our runners, and share our mission for improving health. As
we look towards the future, we have chosen a partner who will grow with us
and our sport. CLIF Bar meets all of that criteria, and then some."
In addition to its activation on Marathon Monday, CLIF Bar will be present
along the course in the weeks leading up to the Boston Marathon to inspire,
encourage, and provide energy for those training for the 119th edition of
the Boston Marathon. CLIF Bar will also engage with runners at three
pre-race Boston Marathon training clinics, and at the John Hancock Sports
and Fitness Expo on Marathon Weekend. The brand has also committed to
supply CLIF Bars to race-day volunteers who will be working in the finish
area of the Boston Marathon.
"CLIF Bar is honored to partner with the B.A.A. and support the running
community at one of the most respected and celebrated road races in the
world," said Kevin Cleary, chief executive officer at Clif Bar & Company.
"Providing runners with sports nutrition for athletic performance during
training and on race-day is a privilege for our brand. Many of us at Clif
Bar have run the Boston Marathon and we hope our food will help race
participants achieve their fitness and nutrition goals, while embracing and
inspiring adventure along the way."
Clif Bar will also engage with B.A.A. runners in digital and social media
activations throughout the course of the year. Working with the B.A.A. and
the eight cities and towns along the Boston Marathon's historic course,
CLIF Bar will continue to increase its race presence in future years.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A.'s Boston Marathon is the world's
oldest annual marathon, and the organization manages other local events and
supports comprehensive charity, youth, and year-round running programs.
Since 1986, the principal sponsor of the Boston Marathon has been John
Hancock Financial. The Boston Marathon is part of the World Marathon
Majors, along with the international marathons in Tokyo, London, Berlin,
Chicago, and New York City. More than 60,000 runners will participate in
B.A.A. events in 2015. The 119th Boston Marathon will be held on Monday,
April 20, 2015. For more information on the B.A.A., please visit
www.baa.org.
ABOUT CLIF BAR
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and
drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition
Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.
Focused on sports nutrition and snacks for adventure, the family and
employee-owned company is committed to sustaining its people, brands,
business, community and planet. For more information on Clif Bar & Company,
please visit www.clifbar.com, check out our Facebook page at
www.facebook.com/clifbar and follow us on Twitter at:
www.twitter.com/clifbar
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