FOR IMMEDIATE RELEASE
John Hancock’s Boston Marathon #RunBold Social Media Campaign
Gives Public Opportunity to Appear on Banners Leading to Finish Line
Individuals Create a Customized Banner Design on JHExtramile.com that They
Can Save for Themselves or Share to Be Considered to Appear on a Banner on
Boylston Street
BOSTON, MA, March 1, 2016— To generate excitement heading into the 120th
Boston Marathon, principal race sponsor John Hancock has developed a social
media campaign that offers members of the public the opportunity to appear
on one of 26 banners that will be hung on Boylston Street, leading to the
finish line. John Hancock hangs hundreds of street banners for the marathon
annually, but has never before invited the public to become involved in
this way.
Beginning today, individuals can visit JHExtramile.com/runbold and create a
personalized image of themselves on a digital banner featuring one of the
following words: gratitude, passion, pride, dedication, inspired, drive,
psyched, believe, heart, strength, glory and spirit. From there, they can
save the banner image for themselves or, if they would like it to be
considered for possible selection, they can post it on Instagram, Twitter
or Facebook using the hashtag #RunBold by March 21.
While 26 of the submissions are intended to be made into the special street
banners, all will be featured in a collage on JHExtramile.com.
"The Boston Marathon is an iconic race that means so much to so many people
in so many different ways,” said Rob Friedman, head of John Hancock
Sponsorship and Event Marketing. "We think this effort will generate many
creative entries, and also provide several lucky members of the marathon
community with an opportunity of a lifetime.”
About JHextramile.com
JHextramile.com is a blog site established by John Hancock in 2013 to
provide inspiration for going the extra mile in order to reach goals
relating to personal health, fitness training, fundraising, or making a
difference in the lives of family members, friends, or the community.
Occasional posts are made by experts and ordinary individuals with stories
to share.
About John Hancock and Manulife
John Hancock Financial is a division of Manulife, a leading Canada-based
financial services group with principal operations in Asia, Canada and the
United States. Operating as Manulife in Canada and Asia, and primarily as
John Hancock in the United States, our group of companies offers clients a
diverse range of financial protection products and wealth management
services through its extensive network of employees, agents and
distribution partners. Assets under management and administration by
Manulife and its subsidiaries were C$935 billion (US$676 billion) as at
December 31, 2015. Manulife Financial Corporation trades as 'MFC' on the
TSX, NYSE and PSE, and under '945' on the SEHK. Manulife can be found on
the Internet at manulife.com.
The John Hancock unit, through its insurance companies, comprises one of
the largest life insurers in the United States. John Hancock offers and
administers a broad range of financial products, including life insurance,
annuities, investments, 401(k) plans, long-term care insurance,
college savings, and other forms of business insurance.
Additional information about John Hancock may be found at johnhancock.com
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