FOR IMMEDIATE RELEASE
John Hancock's #RunBold Campaign Results in 26 Remarkable Street Banners
To Line Finishing Stretch Of 2016 Boston Marathon
Banners, Designed By Runners, Volunteers And Fans To Line
Boylston Street For Boston Marathon On April 18.
BOSTON, MA, April 11, 2016-Each spring, John Hancock lines the city's
streets with more than 500 Boston Marathon banners designed by the company
in anticipation of the world's most historic race.
This year the final stretch of the race on Bolyston Street will be lined
with 26 banners designed-not by the company but-by runners, volunteers and
fans celebrating their unique Boston Marathon experience through the John
Hancock Extra Mile #RunBold campaign.
"We simply were overwhelmed by the response and the remarkable submissions
to our #RunBold campaign," said Rob Friedman, head of John Hancock
Sponsorship and Event Marketing. "This was a first-of-its-kind social media
campaign and it truly was hard to choose just 26 banners from the hundreds
of submissions. I'm sure, however, that all of the runners, the world's
elite included, will get a little extra lift as they come down Boylston
Street and see these incredible banners hanging from the light poles. We
thank everyone for participating."
The 2016 Boston Marathon banners focus on the theme of endurance and
feature runners, volunteers or cheering fans, with one of twelve theme
words associated with the Boston Marathon experience: Gratitude, Passion,
Pride, Dedication, Inspired, Drive, Psyched, Believe, Heart, Strength,
Glory and Spirit.
The #RunBold campaign was designed, to engage people to celebrate their
unique involvement with the Boston Marathon, John Hancock invited people to
create a personalized image of themselves on a digital banner featuring one
of this year's theme words.
Individuals could save the images for themselves, or enter them for
consideration to be crafted into one of 26 finishing stretch street
banners, by posting the image on Instagram, Twitter or Facebook using the
hashtag #RunBold.
Please take a look at the 26 digital designs that will be crafted into
Boston Marathon street banners to welcome runners across the finish line:
http://www.jhextramile.com/runbold/featured-street-banners/.
"The images we received were inspirational, motivating, and truly captured
the spirit of what it means to participate in the Boston Marathon," Mr.
Friedman said.
The 2016 Boston Marathon marks the 31st year of John Hancock's landmark
sponsorship of the legendary race. For additional information about the
elite athlete program and sponsorship, please visit
www.johnhancock.com/bostonmarathon/sportspartnerships.html or follow us
@jhboston26 on Twitter.
About John Hancock and Manulife
John Hancock Financial is a division of Manulife, a leading Canada-based
financial services group with principal operations in Asia, Canada and the
United States. Operating as Manulife in Canada and Asia, and primarily as
John Hancock in the United States, our group of companies offers clients a
diverse range of financial protection products and wealth management
services through its extensive network of employees, agents and
distribution partners. Assets under management and administration by
Manulife and its subsidiaries were C$935 billion (US$676 billion) as at
December 31, 2015. Manulife Financial Corporation trades as 'MFC' on the
TSX, NYSE and PSE, and under '945' on the SEHK. Manulife can be found on
the Internet at manulife.com.
The John Hancock unit, through its insurance companies, comprises one of
the largest life insurers in the United States. John Hancock offers and
administers a broad range of financial products, including life insurance,
annuities, investments, 401(k) plans, long-term care insurance, college
savings, and other forms of business insurance. Additional information
about John Hancock may be found at johnhancock.com.
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