FOR IMMEDIATE RELEASE
Monday, March 26, 2018
INFINITI Named Official Sponsor of B.A.A. Events
All-new INFINITI QX50 is the official vehicle of the B.A.A. 5K, 10K, Half
Marathon, and Boston Marathon
BOSTON - INFINITI and the Boston Athletic Association (B.A.A.) today
proudly announced the beginning of a multi-year sponsorship agreement,
naming INFINITI as the official automaker of the B.A.A.'s four premier
running events - the Boston Marathon, B.A.A. 5K, B.A.A. 10K, and B.A.A.
Half Marathon.
On Patriots' Day, the 2019 INFINITI QX50 will lead the field of elite
athletes from Hopkinton to Boston in the 122nd Boston Marathon. Supplying
six vehicles to guide the various waves of the historic race is just the
beginning, INFINITI will also provide lead vehicles for the B.A.A. Distance
Medley including the B.A.A. 5K, B.A.A. 10K, and B.A.A. Half.
During the Boston Marathon Weekend, Copley Square will be home to an
interactive lounge for visitors to the finish line area, and INFINITI will
have display vehicles in Copley Square as well as other locations
throughout the city. Creating a premium experience for race participants
and fans alike, INFINITI will also host a VIP tent at Distance Medley
events for those completing all three races.
"It's immensely gratifying to team up with an award-winning brand like
INFINITI," said B.A.A. Chief Executive Officer, Tom Grilk. "We look forward
to seeing their luxury vehicles take the right on Hereford and left onto
Boylston Street as our champions make their way to the finish line. We are
delighted to welcome INFINITI to our family of sponsors."
INFINITI will have display vehicles in Boston's Copley Square (near the
Boston Marathon finish line), and in other locations throughout the city on
Boston Marathon race weekend.
"The excitement that surrounds the Boston Marathon is remarkable-from the
exceptional athleticism of each runner, to the chants and high fives from
the fans who cheer them on with every step-is exactly the level of
excitement we aim to deliver with each of our vehicles," said Ted Mengiste,
east region vice president, INFINITI USA. "We are excited to be a part of
this elite event and to have our all-new QX50 lead the marathoners to the
finish line."
The Boston Marathon is the oldest continuously run marathon in the world,
spanning 122 years of history, and approximately 30,000 participants are
registered for the 2018 Boston Marathon to be run on April 16.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A.'s Boston Marathon is the world's
oldest annual marathon, and the organization manages other local events and
supports comprehensive charity, youth, and year-round running programs,
including high performance athletes and running club. Since 1986, the
principal sponsor of the Boston Marathon has been John Hancock. The Boston
Marathon is part of the Abbott World Marathon Majors, along with
international marathons in Tokyo, London, Berlin, Chicago, and New York
City. More than 60,000 runners will participate in B.A.A. events in 2018.
The 122nd Boston Marathon will be held on Monday, April 16, 2018.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with
representations in 50 markets around the world. The INFINITI brand was
launched in 1989. Its range of premium automobiles is currently built in
manufacturing facilities in Japan, the United States, United Kingdom and
China. INFINITI design studios are located in Atsugi-Shi near Yokohama,
London, San Diego and Beijing. INFINITI is in the middle of a major product
offensive. The brand has been widely acclaimed for its daring design and
innovative driver-assistance technologies. From the 2016 season, INFINITI
is a technical partner of the Renault Sport Formula One team, contributing
its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can
be found at www.INFINITI.com. You can also follow INFINITI on Facebook,
Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
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