FOR IMMEDIATE RELEASE
Marathon Brewing Releases Signature Beer: 26.2 Brew Nationwide
Uniquely Designed With Today's Runner In Mind, 26.2 Brew
Offers Athletes A Refreshing Reward
March 6, 2019 Boston, MASS - Today, Marathon Brewing, a new endeavor from
The Boston Beer Company, announces the launch of 26.2 Brew. The golden,
hazy ale offers athletes a reward for their hard work that tastes as
satisfying as their accomplishments feel. Brewed with Himalayan sea salt
and coriander, 26.2 Brew provides drinkers a crisp body and refreshing
finish with 4.0% ABV, 9g carbs and only 120 calories.
As consumers increasingly seek wellness-minded activities and
better-for-you options, 26.2 Brew was developed by Shelley Smith, a brewer,
marathon runner and triathlete, to provide purpose and balance for drinkers
seeking more.
"As someone who loves beer and running, having the opportunity to brew a
beer that helps runners celebrate their hard work was a passion project for
me," says Smith, Advanced Cicerone and Manager of Research & Product
Innovation at The Boston Beer Company. "Understanding what is important to
runners is what made brewing this beer different from what is currently
available. While most brewers are stripping flavor to hit a certain calorie
mark, we focused on brewing a beer that not only fit what runners were
looking for, but also delivered a great taste."
As she developed the recipe, Smith invited other runners - including her
brewery teammates as well as decorated champions Meb Keflezighi and Desiree
Linden - to gain insight into what drinkers and athletes want in a beer.
"I've run my fair share of marathons over the years and there are countless
finish lines throughout the training process that deserve a celebration.
Anyone who has trained for a marathon - who is dedicated enough to wake up
before dawn or face the elements to get their miles in - knows that part of
training is running for the reward," says marathon legend Meb Keflezighi,
the only athlete ever to win the New York City Marathon, the Boston
Marathon and an Olympic medal. "26.2 Brew celebrates runners' hard work and
achievement with high-quality ingredients and a really great taste."
The new 26.2 Brew evolved from the original Boston 26.2 Brew, available for
the past seven years in and around Boston during the Boston Marathon, the
world's oldest annual marathon.
"Boston was an incredible experience for me last year and I can't wait to
return," says Desiree Linden, two-time Olympian and the first American
woman to win the Boston Marathon open division in 33 years. "I'm especially
looking forward to celebrating all of the runners post-race with a new 26.2
Brew. Beyond Boston, I'm thrilled to be able to share this beer with other
runners and beer lovers across the country for the first time. I know
they'll enjoy it as much as I do."
The 26.2 Brew packaging and national point-of-sale materials will proudly
display the unique Boston Athletic Association (B.A.A) unicorn logo, the
symbol of the Boston Marathon, epitomizing respect and appreciation for the
incredible achievement and dedication of marathon running and of the
B.A.A's long history as "The Marathon". 26.2 Brew will be the official beer
of the Boston Marathon, enjoyed by thousands of runners and spectators at
events leading up to and on race day.
"Like the Boston Marathon, The Boston Beer Company is part of the fabric of
our great city," said Tom Grilk, CEO of the Boston Athletic Association.
"This year, we are excited to extend our relationship and help make
Marathon Brewing's 26.2 Brew the beer that runners reach for on race day
and beyond."
In addition to the Boston Marathon, Marathon Brewing will sponsor select
marathons nationwide, including the Los Angeles Marathon, the Orange County
Marathon and the Myrtle Beach Marathon as well as have a presence at
additional races throughout the country.
26.2 Brew is available nationwide in stores in 6-pack bottles (SRP $9.99),
12-pack slim cans (SRP $16.99-$18.99), 24 oz can (SRP $2.99) and on draft.
Prices vary by market.
About Marathon Brewing
Marathon Brewing, a new endeavor from The Boston Beer Company, allows
brewers to experiment and develop beers with a new wave of drinkers in
mind. As consumers seek better alternative options in their daily lives,
they also look for purpose and balance in what they eat and drink. No
matter what Marathon Brewing is creating, it always chooses the best
ingredients possible to deliver the highest quality product for drinkers
seeking more.
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