FOR IMMEDIATE RELEASE
Amazon Named Official Retailer of the Boston Marathon
Global e-commerce brand to help enhance participants' experience
surrounding the Boston Marathon
BOSTON - The Boston Athletic Association (B.A.A.) has announced Amazon as
the official retailer of the Boston Marathon.
Known around the globe for their customer-first mentality, Amazon will
collaborate with the B.A.A. to elevate the Boston Marathon experience for
participants, spectators, visitors, and fans leading up to Patriots' Day
and the 124th running of the Boston Marathon on April 20, 2020.
"We are delighted to welcome such a global and technologically progressive
company as Amazon into the Boston Marathon family," said Tom Grilk, Chief
Executive Officer of the B.A.A. "Together, the B.A.A. and Amazon will work
as one to expand the Boston Marathon experience far beyond race day, with a
primary focus on training essentials and Boston Marathon Fan Fest."
Amazon will be involved in the buildup to the 2020 Boston Marathon in
numerous ways. To help athletes prepare for April's race, Amazon will serve
as the presenting sponsor of the Boston Marathon's Training Clinic Series
and accompanying Tips and Tricks Videos, which appear across the B.A.A.'s
social media platforms. Developed by Team B.A.A. athletes, coaches, and
staff, both video series will cover topics pertinent to the Boston Marathon
including winter training and injury prevention. The Training Clinic Series
will culminate with a live, interactive event at Boston Marathon Fan Fest,
presented by Amazon.
To support all athletes needs in the buildup to race day, a unique Boston
Marathon shop webpage will also be highlighted on Amazon.com featuring
products referenced in the video series, official Boston Marathon-sponsored
products, and other running and Boston Marathon-related items.
Amazon will also serve as the presenting sponsor of Boston Marathon Fan
Fest, a three-day festival held in Copley Square from Friday, April 17
through Sunday, April 19. Amazon will host interactive experiences within
Fan Fest that include a video board displaying user-generated posts leading
up to race day. At Boston Marathon Fan Fest, presented by Amazon,
individuals can submit messages for participants that will display near the
finish during the marathon. Fan Fest will also feature live music and
athlete meet-and-greets on race weekend.
In addition, Amazon will be the presenting sponsor of the Boston Marathon
Digital Number Pick-Up Pass, which all 31,500 participants must present at
the Boston Marathon Expo. The Boston Marathon Digital Number Pick-Up Pass
helps athletes seamlessly receive their bib numbers before exploring the
Boston Marathon Expo.
The 124th Boston Marathon will be held on April 20, 2020, Patriots' Day in
the Commonwealth of Massachusetts. A total of 31,500 participants will
compete from Hopkinton to Boston, representing all 50 U.S. states and more
than 100 nations around the globe. The Boston Marathon is the oldest annual
marathon in the world, and for the 35th year is principally sponsored by
John Hancock.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A.'s Boston Marathon is the world's
oldest annual marathon, and the organization manages other local events and
supports comprehensive charity, youth, and year-round running programs.
Since 1986, the principal sponsor of the Boston Marathon has been John
Hancock. The Boston Marathon is part of the Abbott World Marathon Majors,
along with international marathons in Tokyo, London, Berlin, Chicago, and
New York City. More than 60,000 athletes participate in B.A.A. events each
year. The 124th Boston Marathon will be held on Monday, April 20, 2020. For
more information on the B.A.A., please visit www.baa.org.
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