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Press Release - Boston Marathon - 8/26/20

FOR IMMEDIATE RELEASE

    124th Boston Marathon Virtual Experience Mobile App & Web Platform 
                     Launching Thursday, August 27

The Boston Athletic Association (B.A.A.) has announced that the brand new 
124th Boston Marathon Virtual Experience mobile app powered by AT&T and web 
platform will launch to registered participants on Thursday, August 27. The 
mobile app and web platform will host exclusive content designed 
specifically for the Boston Marathon Virtual Experience.

The Boston Marathon Virtual Experience app can only be accessed by 
registered participants, who will be prompted to login with the email used 
to register for the Virtual Experience. The app features:

- AT&T Spectator Tracking for participants to securely share their unique 
tracking link with friends and family. Spectators can track loved ones' 
real-time GPS, and also see where they would be on the Boston Marathon 
course (when running with the mobile app);

- Map tracking for participants to see where they would be on the Boston 
Marathon course;

- A virtual toolkit with printable winner's breaktape, mile markers, 
entering town signs, cheer cards, and instructions to make an at home 
finish line;

- Downloadable bib with each participant's unique number from the original 
April 20 race;

- Results and leaderboards for participants to compare times to runners 
worldwide or locally;

- Audio cues featuring Boston Marathon champions, roar of the Wellesley 
Scream Tunnel, crowds on Boylston Street and other iconic elements which 
will play at signature mile markers;

- Pre-race audio including the Star-Spangled Banner, performed by the 
Boston Symphony Orchestra, and an official start sound to begin a 
participant's race;

- Photobooth with Boston Marathon stickers to share on social media;

- And a Shake Out Run for participants to practice the app functionality 
before their big day.


Participants will have three ways to submit their times:

- Using the Boston Marathon Virtual Experience mobile app, which will track 
a participant's 26.2-mile route and time through their phone's GPS;

- Using a compatible device (Garmin, Apple HealthKit, or Fitbit) which will 
sync with the Boston Marathon Virtual Experience app and web profile;

- Manually uploading a time directly to the Boston Marathon Virtual 
Experience app or to the web profile.

Prior to race week, participants can prepare their toolkit items, utilize 
the Shake Out Run feature, and become familiar with the app's features. 
Beginning on Saturday, September 5 at midnight EST, race-day features will 
be unlocked for all participants. In light of participant feedback 
requesting an additional weekend to run, race week will officially begin 
September 5. There is no time limit to complete the race, but it must be 
completed in one continuous attempt. Participants can also run 26.2 miles 
multiple times, but the leaderboard will only show their most recent 
attempt.

Step-by-step instructions can be found within the mobile app and web 
platform. Multi-lingual tech support will also be prepared to answer any 
questions leading up to and during race week. While there will be no 
official winners of the 2020 Boston Marathon, the B.A.A. will monitor time 
submissions, and any finish time found to have been altered or manipulated 
in an unsportsmanlike manner will be subject to disqualification.

ABOUT THE BOSTON MARATHON VIRTUAL EXPERIENCE

The Boston Marathon Virtual Experience will bring Boston to the world, with 
participants completing 26.2-miles within their neighborhoods from 
September 5 through September 14. The B.A.A. will present more than a 
week's worth of content that can be accessed digitally worldwide. The 
Boston Marathon Virtual Experience daily programming will begin September 7 
and conclude with the Mile 27 Post-Race Party presented by Samuel Adams on 
Monday, September 14.

                                     ###


 

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