FOR IMMEDIATE RELEASE
Bank of America to be Presenting Partner of the Boston Marathon
Beginning in 2024, Boston Athletic Association and Bank of America will
partner on all B.A.A. events and programming, marking next great era of
running
BOSTON - The Boston Athletic Association (B.A.A.) announced today Bank of
America will be the presenting partner of the Boston Marathon® beginning in
2024. The world's oldest annual and most historic marathon has teamed up
with one of the world's leading financial institutions on a decade-long
agreement, which will extend far beyond the finish line of the annual
Patriots' Day event.
"We embark on the next great era for running in Boston and around the world
with Bank of America as our partner in all that we do, most notably the
Boston Marathon.
"With alignment in values and commitment to both communities and
leadership, we'll work together to enhance one of the world's great
participatory sporting events. Bank of America will partner with us at
every stage to grow, broaden and innovate new pathways in running," said
Jack Fleming, President and CEO of the B.A.A.
CLICK HERE FOR "THIS IS BOSTON" VIDEO
"We are privileged and honored to partner with the B.A.A on this next leg
of the journey for the historic Boston Marathon," said David Tyrie, Chief
Digital Officer and Chief Marketing Officer for Bank of America. "Through
this partnership, we will broaden our ability to help communities around
the world thrive, creating positive impact for small businesses, charities,
runners, and teammates on race weekend and throughout the year."
Central to Bank of America's presenting partnership of the Boston Marathon
are its four core values: deliver together; act responsibly; realize the
power of its people; and trust the team. The B.A.A. shares these principles
in its mission of promoting a healthy lifestyle through sports, especially
running, and focuses on connecting with participants, volunteers, community
members, and supporters throughout the year. As a running and community
leader, the B.A.A. will work hand in hand with Bank of America to bring the
Boston Marathon's impact and reach to new heights—both on a national and
global scale—in the years ahead.
"The Boston Marathon is one of the most iconic and beloved events our City
holds all year, bringing tens of thousands of people together to enjoy
Boston," said Mayor Michelle Wu. "We as a City are grateful to John Hancock
for their many years of support, and look forward to building a new
partnership with Bank of America and the Boston Athletic Association to
elevate this historic event and welcome more people into our community."
Bank of America is also the title sponsor of the Bank of America Chicago
Marathon, where millions of visitors contribute more than $386 million to
local economy, providing the equivalent of more than 2,800 jobs at a time
of year when tourism in the city would otherwise experience a seasonal
decline. In addition to the economic impact, runners make a meaningful
charitable impact, totaling more than $246 million from 148,000 runners
since 2002 going directly to nonprofits in Chicago, across the U.S and
around the world.
Together, the B.A.A. and Bank of America will strive to make running more
accessible and broaden its impact. Bank of America is committed to growing
the Boston Marathon's non-profit, engagement and philanthropic initiatives,
and extending the event's presence through the hundreds of qualifying races
in the bank's nearly 100 markets across United States and communities
around the world.
In recognition of the Boston Marathon's 127-year heritage and iconic
stature, Bank of America has elected that the organization's name will
appear after the words "Boston Marathon" in the event's new official title,
beginning in 2024: The Boston Marathon® presented by Bank of America.
Fleming added, "Together, the B.A.A. and Bank of America will keep Boston
front and center to ensure the Marathon remains a source of pride and
passion for so many. Through this new partnership with Bank of America, we
will expand social, economic and inclusive programs for local residents,
businesses, neighborhoods and communities."
In celebration of the announcement, City of Boston Mayor Michelle Wu, Bank
of America, and Boston Athletic Association gathered at Bank of America's
office at 100 Federal Street in Boston for a ceremonial start to the
partnership.
ABOUT THE BOSTON ATHLETIC ASSOCIATION
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A. manages the Boston Marathon, and
supports comprehensive charity, youth, and year-round programming. The
Boston Marathon is part of the Abbott World Marathon Majors, along with
international marathons in Tokyo, London, Berlin, Chicago, and New York
City. Beginning in 2024, Bank of America will serve as the Presenting
Partner of the Boston Marathon. The 127th Boston Marathon is scheduled to
take place on Monday, April 17, 2023. For more information on the B.A.A.,
please visit www.baa.org.
ABOUT BANK OF AMERICA
Bank of America is one of the world's leading financial institutions,
serving individual consumers, small and middle-market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk management products and services. The company
provides unmatched convenience in the United States, serving approximately
67 million consumer and small business clients with approximately 3,900
retail financial centers, approximately 16,000 ATM and award-winning
digital banking with approximately 56 million verified digital users. Bank
of America is a global leader in wealth management, corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around the
world. Bank of America offers industry-leading support to approximately 3
million small business households through a suite of innovative,
easy-to-use online products and services. The company serves clients
through operations across the United States, its territories and
approximately 35 countries. Bank of America Corporation stock (NYSE: BAC)
is listed on the New York Stock Exchange.
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