FOR IMMEDIATE RELEASE
DICK'S Sporting Goods and the Boston Athletic Association Announce
Multi-Year Partnership
DICK's Becomes The Official Retail Sponsor of the Boston Marathon and
B.A.A. Distance Medley Events; Solidifies the Company's Presence in Boston
Ahead of DICK's House of Sport Opening in Spring 2024
BOSTON, April 13, 2023 - Today DICK'S Sporting Goods (NYSE: DKS) and the
Boston Athletic Association (B.A.A.) announced a multi-year partnership,
making DICK'S the official retail sponsor of B.A.A. events, beginning with
the 2023 Boston Marathon. DICK'S Sporting Goods will also become the
presenting sponsor of the Boston Marathon Fan Fest, a three-day festival
held in advance of the iconic race.
In celebration of the 127th running of the Marathon on April 17, DICK'S
unveiled a building-length "Sports Change Lives" banner featuring the
tagline "Running Boston Changes You" on Boylston Street at the future
location of DICK'S House of Sport Boston. Located just a short distance
from the Boston Marathon finish line, the store will open in the Prudential
Center in Spring 2024. DICK'S House of Sport Boston will be a 100,000+
square foot store that provides athletes with the latest gear for team
sports; a broad selection of the hottest footwear; preferred athletic
apparel brands; tour-level equipment, apparel, and footwear for the golfer;
gear for outdoor adventures; and in-store experiences including a climbing
wall, HitTrax batting cages, and golf bays with TrackMan simulators.
"We are honored to join forces with the Boston Athletic Association to
support race participants and spectators," said Mark Rooks, Vice President,
Category Marketing & Partnerships, DICK'S Sporting Goods. "We believe in
the power of sports to change lives and know that running the Boston
Marathon can do just that."
"At the core of the B.A.A.'s mission and vision is promoting healthy
lifestyles through sport, especially running," said Jack Fleming, B.A.A.
President and Chief Executive Officer. "In partnering with DICK'S Sporting
Goods, we look forward to bringing to life that mission and vision to even
more people, especially along the Boston Marathon finish stretch at the
DICK'S House of Sport Boston, which can be truly inspirational to so many
throughout the year."
As part of the sponsorship agreement, DICK'S will be the retail sponsor of
all B.A.A. events, including the Boston Marathon, B.A.A. 5K, B.A.A. 10K,
and the B.A.A. Half Marathon. DICK'S and the B.A.A. will also work together
to develop community engagement initiatives year-round.
About DICK'S Sporting Goods DICK'S Sporting Goods (NYSE: DKS) creates
confidence and excitement by inspiring, supporting and personally equipping
all athletes to achieve their dreams. Founded in 1948 and headquartered in
Pittsburgh, the leading omnichannel retailer serves athletes and outdoor
enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public
Lands, Moosejaw, Going Going Gone! and Warehouse Sale stores, online, and
through the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as GameChanger, a
youth sports mobile app for scheduling, communications, live scorekeeping
and video streaming.
Driven by its belief that sports have the power to change lives, DICK'S has
been a longtime champion for youth sports and, together with its
Foundation, has donated millions of dollars to support under-resourced
teams and athletes through the Sports Matter program and other
community-based initiatives. Additional information about DICK'S business,
corporate giving, sustainability efforts and employment opportunities can
be found on dicks.com, investors.dicks.com, sportsmatter.org,
dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
ABOUT THE BOSTON ATHLETIC ASSOCIATION
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A. manages the Boston Marathon, and
supports comprehensive charity, youth, and year-round programming. The
Boston Marathon is part of the Abbott World Marathon Majors, along with
international marathons in Tokyo, London, Berlin, Chicago, and New York
City. Beginning in 2024, Bank of America will serve as the Presenting
Partner of the Boston Marathon. The 127th Boston Marathon is scheduled to
take place on Monday, April 17, 2023. For more information on the B.A.A.,
please visit www.baa.org.
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