FOR IMMEDIATE RELEASE
Contact: Lesley Kinder, Race Director
303-447-2094
NIKE ACG SIGNS 2-YEAR SPONSORSHIP AGREEMENT WITH
BOULDER BACKROADS MARATHON & HALF MARATHON
BOULDER, Co. (May 1, 2004) - Boulder Backroads Marathon LLC announced
Friday that Nike All Conditions Gear (ACG) will be the title sponsor of the
2004 and 2005 Boulder Backroads Marathon and Half Marathon. The agreement
designates Nike as the official apparel and footwear partner of the race,
officially renamed the Nike ACG Boulder Backroads Marathon & Half Marathon.
The Backroads returns to the Boulder Reservoir on Sunday, September 26,
2004.
"We are thrilled about this new partnership," said Christie Farin, Nike ACG
Brand Marketing Manager. "We are always looking for ways to support events,
and athletes, vested in outdoor sports."
Last year's race hosted more than 2800 runners from more than 35 states and
6 foreign countries, including elite and recreational runners from as far
as Japan and New Zealand. The 2004 Nike ACG Boulder Backroads Marathon and
Half Marathon are professionally-timed road races, held north of Boulder,
framed by the majestic Colorado Front Range foothills. Runners begin at the
Boulder Reservoir and travel out through Boulder County's beautiful
countryside on mostly soft-packed dirt roads and quiet rural lanes. New
this year, the Nike ACG Boulder Backroads is a Boston qualifier race.
"The partnership between Boulder Backroads Marathon and Nike ACG brings
together Colorado's premier distance race event with the leading sports
brand," said Lesley Kinder, race director. "We look forward to further
developing the relationship with Nike ACG and enhancing the experience for
all those competing."
In addition to the full and half marathon races, the Backroads also plays
host to a number of events in Boulder during race weekend, including an
all-day Expo at the Millennium Harvest House Hotel. This interactive
spectator festival features films, educational clinics and exhibitions for
the entire family. Nike ACG joins Clif Bar and Clif Shot, Accelerade,
Runner's World, TrailRunner, Pharmaca, Avery Brewing and Team in Training
in sponsoring the 2004 Nike ACG Boulder Backroads.
About Nike ACG:
Nike All Conditions Gear (ACG) draws from the world's leading athletic
design capabilities to bring inspiration and innovation to every outdoor
athlete in the world. Founded in 1988, Nike ACG is housed at NIKE, Inc.
world headquarters in Beaverton, OR, and continues to bring purposeful
innovation to outdoor footwear, apparel and equipment. For more
information, visit www.nikeacg.com.
About Boulder Backroads: For more information visit the Nike ACG Boulder
Backroads website at www.boulderbackroads.com or call 303-939-9661.
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