FOR IMMEDIATE RELEASE
Grandma's Marathon Signs ASICS As Official Shoe Sponsor
Also Renews Partnership with Race Roster as Official Registration Platform
(DULUTH, MINN.) --- Grandma's Marathon - Duluth, Inc. today is announcing a
multi-year agreement to make ASICS the official running shoe sponsor of
Grandma's Marathon. The 45th annual race weekend will take place next
summer, scheduled for June 17-19, 2021.
As a presenting sponsor for the next three years, ASICS Corporation will
have a prominent presence at all marathon weekend activities including the
Health and Fitness Expo, William A. Irvin 5K, Garry Bjorklund Half
Marathon, and Grandma's Marathon.
The partnership will provide participants with access to custom training
plans in the ASICS Runkeeper® app, ASICS-sponsored celebration
opportunities, and other benefits through the OneASICS™ loyalty program.
Grandma's Marathon is also renewing its partnership with Race Roster to
continue as the official registration company of all the organization's
events - Grandma's Marathon, Garry Bjorklund Half Marathon, William A.
Irvin 5K, St. Fennessy 4K, Fitger's 5K, Part Point 5-Miler, Minnesota Mile,
and North End Nightmare 5K.
Race Roster is a subsidiary of ASICS Corporation and has been the
registration platform of Grandma's Marathon since 2017.
Shane Bauer, Grandma's Marathon Executive Director: "ASICS is the ideal
sponsor for Grandma's Marathon events. They have a long history of uniquely
meeting the needs of runners, race directors, and the running community by
offering world-class race management, premium brand sponsorship, and
marketing. This partnership brings the best of our worlds together while
also enhancing our race day experience for participants. We look forward to
working with them to support our running community."
Alex Vander Hoeven, Race Roster & Runkeeper CEO:"We are thrilled to team up
with Grandma's Marathon and help participants train for this historical
event. People often download the Runkeeper app to help them achieve their
running goals. Our training plans are tailored to individual fitness levels
and specific goals, so runners feel more confident and better prepared come
race day. Race Roster has long supported this event from the race
registration side. We are excited to make ASICS a part of that to take that
partnership one step further."
Grandma's Marathon and ASICS officially launched their new partnership when
registration for the 45th annual event opened on October 1, 2020.
For more information on Grandma's Marathon or to register, visit
grandmasmarathon.com. For additional information on ASICS Corporation, visit
ASICS.com.
ABOUT GRANDMA'S MARATHON
Grandma's Marathon began in 1977 when a group of local runners planned a
scenic road race from Two Harbors to Duluth, Minnesota. There were just 150
participants that year, but organizers knew they had discovered something
special. Grandma's Marathon is now a self-governed nonprofit organization
with a 17-member board of directors. Grandma's Marathon weekend draws more
than 18,000 participants for its three-race event each June.
ABOUT ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an
old Latin phrase from which ASICS is derived and the fundamental platform
on which the brand still stands. The company was founded more than 60 years
ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic footwear, apparel and accessories.
ABOUT RACE ROSTER
Race Roster is an industry-leading event management platform providing
award-winning technology, innovative solutions to the event industry, and
dedicated customer support. By focusing on the specific needs of event
organizers, timers, and fundraising organizations, Race Roster is able to
provide the best-in-class solutions tailored to event industry
professionals. For more information, visit Raceroster.com or follow them on
social media.
ABOUT RUNKEEPER
The ASICS Runkeeper™ app was developed in 2008 and was one of the first
running apps available in the app store. Runkeeper™ has always been focused
on helping runners of all levels get out the door and reach their goals.
The app helps people track runs, set specific goals, stay motivated through
audio cues, challenges, and more. Runkeeper Go, the premium experience,
features additional resources including custom training plans to help users
take their training to the next level. Available on iOS, Apple Watch, and
Android devices. The app also integrates with wearables like Garmin.
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