Press Release - London Marathon - 9/2/20

FOR IMMEDIATE RELEASE

               Virtual Virgin Money London Marathon sells out

General entries to the first virtual Virgin Money London Marathon have sold 
out with 45,000 places taken up for this unique version of the world's 
greatest marathon.

Following the announcement that the London Marathon could not take place in 
its usual format on Sunday 4 October, runners across the UK - and worldwide 
- were invited to complete The 40th Race - Your Way.

Participants have 23 hours 59 minutes and 59 seconds to run, jog or walk 
the 26.2 mile distance on the course of their choice, anytime from 00:00 to 
23:59:59 BST on Sunday 4 October. A new app is being developed, powered by 
TCS, to enable participants to log their 26.2 miles and earn the unique 
finisher medal and New Balance finisher T-shirt.

Priority was given to runners and charities with places in the 2020 event 
and then general entries opened on Wednesday 26 August.

The 20,000 general entries were snapped up by runners from 81 different 
countries, 51 per cent women and 49% men. Outside the UK, the biggest 
number of entries came from Australia, Hong Kong and the USA.

Hugh Brasher, Event Director for the Virgin Money London Marathon, said: 
"The response has been amazing and the spirit of the London Marathon will 
shine brightly across the globe on Sunday 4 October.

"London is the most popular marathon on the planet with more than 457,000 
people applying in the ballot for the 2020 Virgin Money London Marathon. 
This first virtual London Marathon, The 40th Race, has offered a unique 
chance for runners around the world to earn that coveted finisher medal and 
T-shirt and we believe it is the biggest virtual marathon ever staged. It 
is also the most inclusive race in our history with runners having 23 
hours, 59 minutes and 59 seconds to complete the 26.2 miles.

"We hope that millions will be raised for charities by our participants and 
we look forward to sharing their stories."

There are a limited number of charity places left for the virtual Virgin 
Money London Marathon.

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