Press Release - London Marathon - 8/10/21

FOR IMMEDIATE RELEASE

           London Marathon Events announces TAG Heuer extension

 Partnership with Swiss luxury watchmaker extended to 2023 London Marathon

London Marathon Events (LME) today announced the renewal of its partnership 
with TAG Heuer, the Swiss luxury watch brand, from 2021 to 2023. TAG Heuer 
has been Official Timekeeper of the London Marathon since 2016.

Hugh Brasher, Event Director of the London Marathon, said: "We are 
delighted to confirm TAG Heuer as the Official Timekeeper of the London 
Marathon through to 2023. We are proud of our great relationship with TAG 
Heuer which dates from 2016 and is based on our mutual commitment to 
excellence and a desire to constantly seek improvements and innovations. We 
are looking forward to developing our partnership further in the years to 
come."

"We are delighted to continue our partnership with the London Marathon; an 
iconic race in which elite athletes and amateurs alike can push themselves 
in the ultimate endurance test."
- Rob Diver, TAG Heuer Managing Director, UK & Ireland

The 2021 Virgin Money London Marathon takes place on Sunday 3 October and 
will feature up to 50,000 runners on the traditional route from Greenwich 
to the famous finish on The Mall and up to 50,000 runners in the virtual 
event, where participants complete the 26.2 miles on the course of the 
choice anywhere in the world between 00:00 – 23:59:59 BST.

Renowned for its legacy of timekeeping precision and racing spirit, TAG 
Heuer's technological innovations have kept pace with the evolution of 
sports since 1860. The ultimate reference in luxury chronograph watches, 
TAG Heuer is committed to the world of sport, having created the world's 
most accurate timing instruments and achieving an accuracy of 5/10,000ths 
of a second. 

TAG Heuer will once again ensure that all participants – whether taking 
part in the traditional mass or virtual race – are connected as they strive 
for greatness in the Virgin Money London Marathon. All runners, no matter 
where they chose to run the famous 26.2-mile distance, will have the 
opportunity to share their own ‘finish line selfie', which will include 
their official event time provided by TAG Heuer. This function will be 
available via the Official Virgin Money London Marathon App, powered by 
TCS.

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