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Press Release - New York City Marathon - 9/7/11

FOR IMMEDIATE RELEASE

              Softball Legend Jennie Finch Teams with TIMEX®
            to Run ING New York City Marathon 2011 for Charity

Middlebury, CT – (September 7, 2011) – Legendary pitcher Jennie Finch will 
set aside her softball glove and pick up a GPS-enabled Timex® watch as she 
takes on her next athletic challenge, the ING New York City Marathon 2011, 
on Sunday, November 6th. 

Widely regarded as the greatest softball player of all time, Finch gained 
national notoriety for her superior performance at every level of the 
sport, and the rare combination of grace and power with which she dominated 
her opponents.

Finch, who welcomed a second son in June, is quickly regaining her form and 
preparing for the marathon with the new Timex® Ironman® Run TrainerTM, a 
GPS-enabled watch that provides real-time pace and distance and is the 
latest addition to Timex's growing portfolio of advanced training products. 
Timex and Finch will work together to support New York Road Runners (NYRR) 
Youth Programs, which currently serve more than 100,000 children in 
hundreds of schools and community centers nationwide, promoting health and 
fitness, character development, and personal achievement in underserved 
communities. 

"As a lifelong athlete who loves to compete, I look forward to testing my 
limits and getting into the best shape of my life with Timex," Finch said. 
"As a mother, I am even more energized by the fact that together, Timex and 
I will make an impact on the lives of children benefitting from NYRR Youth 
Programs and encourage students across the country to become physically 
active."

Finch will train with the Timex® Ironman® Run TrainerTM, a GPS-enabled 
training device boasting real-time pace and distance, as well as 
compatibility with ANT+TM Foot Pod and Heart Rate sensors, all wrapped in an 
iconic SleekTM design that has made Timex Ironman a favorite with runners 
for years. The watch has a large, customizable display, allowing users to 
easily view their preferred information during workouts, and can be synced 
with a computer after workouts to review maps and performance.  

Timex will also supply Finch with a marathon coach, Timex Multisport Team 
athlete Susanne Davis. A decorated triathlete who most recently wowed the 
field at the 2010 Ford Ironman World Championship, Davis broke the existing 
35-39 Age Group world record and placed second overall among all amateur 
athletes. She was the first amateur American woman to cross the finish 
line. Davis also understands how to balance training with motherhood, as 
she is a mother to a seven year-old son, Matthew, and three year-old 
daughter, Brooke. 

Finch's goal is to get fitter and faster than ever before, because on race 
day she will be the very last person to start the race. For each person she 
passes, Timex will donate $1 to NYRR's Youth Programs. The campaign will 
also raise money through the fundraising network Crowdrise.com, where fans 
can go to support the charity's efforts.    

"Jennie has seen tremendous success on the softball field and we're 
thrilled she is now making the transition to endurance sports by 
participating in this year's ING New York City Marathon," said Adam Gurian, 
President, Timex Business Unit. "Jennie set incredibly high goals for 
herself at a young age and has worked hard to achieve them. We are excited 
to have the opportunity to play a key role in Jennie's training by gearing 
her with the new Run Trainer, which will enhance her training and in turn 
help us raise more money for NYRR Youth Programs."

Timex, one of the world's largest watch companies, is a principal sponsor 
and the exclusive Official Timing Partner of the ING New York City 
Marathon. The partnership with Finch continues the precedent set by the 
company in 2010 with Amani Toomer, in which the former New York Giants star 
trained with the Timex Ironman Global Trainer GPS watch and ran fast enough 
to pass over half the race participants, raising $25,817 for NYRR Youth 
Programs.

Timex's presence in the fitness world has been evident for years via its 
partnership with the New York Road Runners in conjunction with the ING New 
York City Marathon, Ironman Triathlon event series and several worldwide 
marathon sponsorships.  With a wide array of wellness and training 
instruments priced at various levels, Timex has established a broad appeal 
to the millions of consumers who want to maintain a healthy lifestyle.

Following a brilliant collegiate career at the University of Arizona in 
which she amassed several NCAA records, including most consecutive 
victories (60), Finch led the U.S. to a gold medal in 2004 and silver medal 
in 2008, in Athens and Beijing, respectively. She pitched professionally 
for the Chicago Bandits of the National Pro Fastpitch softball league 
before retiring in 2010 at the age of 30, to focus on her growing family 
with professional baseball pitcher Casey Daigle. Jennie remains an active 
leader in the sport, hosting Jennie Finch Softball Camps each summer and 
regularly playing in celebrity and charity games. She is training for the 
marathon from her home in Louisiana, where she resides with her husband and 
two sons, ages five years and three months, respectively. Her marathon 
training coincides with the launch of her first book, Throw Like A Girl, 
designed to teach young girls the importance of setting goals and following 
their dreams, currently available in bookstores nationwide. 

Fans can follow Finch's progress and view her GPS training logs on the 
Timex Sports Facebook Page, as well as @TimexSports and @JFinch27 on 
Twitter. The Timex Ironman Run Trainer watch will be available for purchase 
in October 2011 in U.S. Sports Specialty retailers and on Timex.com, priced 
from $225 to 275 (with Heart Rate Monitor chest strap). 

About Timex Sports Watches

Timex has an unparalleled heritage of creating innovative, technologically 
advanced and reliable timepieces for endurance athletes, having introduced 
the first licensed Ironman brand watch in 1986. The Timex Ironman brand 
legacy of leadership, innovation and style in international sport is 
evident in the brand's extensive anthology of elite training devices and 
fitness aids. Timex Ironman timepieces are worn by athletes on every 
continent and have been added to the Smithsonian National Museum of 
America.  Fans are invited to engage with the brand on 
www.Facebook.com/TimexSports. 

About the Timex Group

Timex Group designs, manufactures and markets innovative timepieces and 
jewelry globally. Founded in 1854, Timex is part of Timex Group, a 
privately-held company with numerous brands and over 5,000 employees 
worldwide. It is one of the largest watch makers in the world with 
companies and exclusive licenses worldwide.

New York Road Runners

Headquartered in New York City, New York Road Runners is dedicated to 
advancing the sport of running, enhancing health and fitness for all, and 
meeting our community's needs. Our goal is to use the expertise acquired in 
our 53-year history to empower all people to live fitter, healthier lives 
through participation in our races, community events, instruction and 
training resources, and youth programs. Our races and other events draw 
more than 300,000 people each year. The ING New York City Marathon, NYRR's 
premier event, is the largest and most inclusive marathon in the world, 
attracting the world's top professional runners every year and raising 
$30.8 million for charity in 2010. NYRR's running-based youth programs, 
which currently serve more than 100,000 children in hundreds of schools and 
community centers, promote children's health and fitness, character 
development, and personal achievement in underserved communities. For more 
information, visit www.nyrr.org.

The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon 
is one of the world's great road races, drawing some 140,000 applicants. 
The race attracts many world-class professional athletes, not only for the 
$800,000 in prize money, but also for the chance to excel in the media 
capital of the world before two million cheering spectators and a worldwide 
broadcast reach of 330 million. As any one of the more than 875,000 past 
participants will attest, crossing the finish line in Central Park is one 
of the great thrills of a lifetime. For more information, visit
www.ingnycmarathon.org.

                                 ###

 

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