FOR IMMEDIATE RELEASE
New York Road Runners Launches
ING New York City Marathon Mobile Spectator App Presented by Subway
New York, October 28, 2011 - New York Road Runners, in partnership with
MapMyRun, has launched the ING New York City Marathon Mobile Spectator App
presented by Subway, it was announced today. The app aims to bring the
ultimate spectator experience to all fans-whether they're watching the race
from city sidewalks or following the action from across the country or
around the world. The free, first-of-its-kind app in the running space is
available for download across multiple platforms including the iPhone, iPad
and Android devices. A premium version of the app is also available for
$2.99.
The ING New York City Marathon Mobile Spectator App is the first running
app to integrate both RFID chip timing and GPS technology to allow the
real-time tracking of race participants. App users can live-track 10
participants simultaneously-whether friends, professional runners or
celebrities.
In another first, runners who download the app and choose to run with their
smartphone can be tracked in real-time based on their GPS location. The app
is intended to enhance the overall race-week experience for both runners
and spectators by providing information about special events and offers
from partners in advance of the race and on Marathon Sunday.
ING New York City Marathon Mobile Spectator App features include:
·Live streaming of the men's and women's professional races (premium)
·Live streaming of NBC4 New York's race broadcast (premium)
·Live tracking of 10 runners simultaneously (premium)
·Interactive course map, including special offers from race partners and
NYC visitor information
·Official photo and video gallery
·Professional athlete leader board with athlete profiles
The interactive course map also allows for integrations with NYRR's
marathon partners at points of interest along the course route. The map
will pinpoint locations of cheer zones, entertainment, activations and
giveaways for spectators including the ING Cheer Zone, Time Warner Cable
Cheer Zone, Emerald Nuts sampling, and access to ASICS digital message
board, among others.
During race week and on Marathon Sunday, partners are able to inform
spectators of special offers based on geo-location technology. Sponsor
integrations include:
·Grana Padano Cheese Tour: The premier Italian cheese will be hosting a
tour at specialty shops around New York City for sampling events during
race week. Participants will be sent a message when they are in the
vicinity of select shops.
·Nissan: In the two weeks leading up the Marathon (October 24-November 5),
the Nissan LEAF Breathe Easy Tour will make stops throughout the city. The
mobile app will alert users to the tour stops to check out the 100%
electric Nissan LEAF, enter to win an all-electric vehicle and receive free
2011 ING New York City Marathon gear.
·Dunkin' Donuts: On race day, when spectators are near select Dunkin'
Donuts stores along the course, they will be messaged to come inside for a
free Dunkin Donuts beanie.
·Coors Light: Coors Light is promoting their Race to Refreshment program,
hosting race-day parties at more than 20 bars along the Marathon route.
·Subway: Subway is offering food specials at seven stores along the route
and sponsoring three cheering sections.
In addition to the Mobile Spectator App, the TrackMyRunnersTM feature
provides spectators and fans additional options for following their
runners. For no charge, up to five runners can be tracked via the web and
for $2.99 up to three runners can be tracked via SMS text.
For more information please visit: http://www.ingnycmarathon.org/Join_In.htm
New York Road Runners
Headquartered in New York City, New York Road Runners is dedicated to
advancing the sport of running, enhancing health and fitness for all, and
meeting our community's needs. Our goal is to use the expertise acquired in
our 53-year history to empower all people to live fitter, healthier lives
through participation in our races, community events, instruction and
training resources, and youth programs. Our races and other events draw
more than 300,000 people each year. The ING New York City Marathon, NYRR's
premier event, is the largest and most inclusive marathon in the world,
attracting the world's top professional runners every year and raising
$30.8 million for charity in 2010. NYRR's running-based youth programs,
which currently serve more than 100,000 children in hundreds of schools and
community centers, promote children's health and fitness, character
development, and personal achievement in underserved communities. For more
information, visit www.nyrr.org.
The ING New York City Marathon
The premier event of New York Road Runners, the ING New York City Marathon
is one of the world's great road races, drawing some 140,000 applicants.
The race attracts many world-class professional athletes, not only for the
$650,000 in prize money, but also for the chance to excel in the media
capital of the world before two million cheering spectators and a worldwide
broadcast reach of 330 million. As any one of the more than 875,000 past
participants will attest, crossing the finish line in Central Park is one
of the great thrills of a lifetime. For more information, visit
www.ingnycmarathon.org.
About MapMyRUN
MapMyRUN is the running specific website of MapMyFITNESS, Inc.
Headquartered in Austin, Texas, MapMyFITNESS was founded in 2007 and
operates a suite of fitness-oriented websites and associated mobile and
tablet applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com,
MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com.
MapMyFITNESS provides more than 3 million runners, cyclists, walkers, and
other fitness enthusiasts with access to an innovative geo-mapping
application that permits them to track and store their daily running,
cycling, walking or hiking routes in an online database, a searchable
database of routes across the globe, essential community-based fitness
content, unique online training tools and fitness calculators,
comprehensive global event listings, and a dynamic social network of
healthy and active individuals. MapMyFITNESS's iMapMy mobile apps use the
built-in GPS technology of the iPhone, BlackBerry, and Android to enable
users to record and chart their daily fitness activities and routes right
on their devices. For more information about MapMyFITNESS and its
offerings, visit www.mapmyfitnessinc.com.
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