FOR IMMEDIATE RELEASE
New York Road Runners and TCS Sign
Premier Partnership and Title Sponsorship of New York City Marathon
Partnership Includes Naming Rights of TCS New York City Marathon,
Beginning in 2014, and Support of Multiple Races and
Community Initiatives Throughout the Five Boroughs
Eight-Year Partnership with TCS to Provide Unprecedented Support for
NYRR's Mission to Help and Inspire People Through Running
New York, October 2, 2013-- New York Road Runners (NYRR) and Tata Consultancy
Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting, and
business solutions organization, today announced an eight-year partnership,
with TCS taking on the role of Title Sponsor in 2014 of the premier
long-distance athletic event in the world – the New York City Marathon.
Beginning in 2014, the prestigious race will be called the TCS New York City
Marathon and is a part of a year-round premier partnership between TCS and NYRR
to provide support for the NYRR 5-Borough Series and key heritage events, as
well as year-round youth and community-focused events and programs, starting
November 5, 2013.
The new global partnership-fueled by movement and empowered by technology-is
built on a shared commitment to elevating the health and well-being of
individuals and embodies TCS's historical dedication to strongly supporting
the communities in which it operates. The spark of this joint "movement"
starts today in New York City, driven by TCS's digital, financial, strategic,
and marketing support of NYRR events and programs, most notably a goal to make
the New York City Marathon the most technologically advanced and socially
engaged marathon in the world.
"We are thrilled that TCS will be joining NYRR as our premier partner and
title sponsor of the NYC Marathon," said Mary Wittenberg, president and CEO
of New York Road Runners. "TCS won us over with their commitment to our sport
and to elevating the health and well-being of our community, their
technological excellence and their belief in the infinite potential in front of
us to jointly help and inspire people through running."
"We are delighted to be the title sponsor of the New York City Marathon from
2014. This partnership presents a great way for us to accelerate our engagement
with communities in the New York area and across North America to raise
awareness about health and fitness. Starting in 2014, we also aspire to make
the TCS New York City Marathon a more technology-enriched and socially
engaged experience for all its participants and fans across the world, using
our core technology skills," said Natarajan Chandrasekaran, CEO and managing
director of TCS.
He added: "As a marathoner myself, I'm personally proud to partner with the
NYRR team to support the world's most prestigious marathon as well as many
year-round events and community programs across the five boroughs of New
York. This partnership will also help us project the awareness and
understanding of the TCS brand and its values beyond our core audiences and
into the communities where we operate, not only in North America but globally."
With TCS, NYRR unveiled today the new logo for the 2014 Marathon, designed to
commemorate the unprecedented new partnership and to provide an iconic
uplifting symbol for the race. The new logo represents both organizations'
forward-thinking, community-focused vision.
NYRR's "Run for Life" manifesto champions the benefits of a lifetime of
running, and is closely aligned with TCS' Fit4Life program, which is built
on the philosophy that "healthy individuals make healthy organizations."
Fit4Life, in natural alignment with NYRR's "Run for Life" philosophy, is
realized through the active engagement of employees and their families with
local charities.
TCS has been a technology consulting partner for NYRR since 2010. It previously
developed mobile apps for the 2013 NYC Half and will create a new app for the
2013 Marathon, helping participants to track runners and to receive race
results, information on the event, and tips for training. As part of the new
partnership, beginning on November 5, 2013, TCS will be a principal sponsor
of each of NYRR's major five borough events and its key heritage events,
including the Oakley New York Mini 10K, the Fifth Avenue Mile, and the
Midnight Run, and will support NYRR's youth and community programs.
About NYRR
New York Road Runners was founded in 1958 when a small group of passionate
runners vowed to bring running to the people. Over the past 55 years, NYRR has
grown from a local running club to the world's premier community running
organization. NYRR's mission is to empower everyone, of all ages and
abilities-beginners and competitive athletes, the young and the elderly, adult
professionals and underserved schoolchildren-to improve their health and
well-being through the power of running and fitness.
NYRR's races, community events, instruction and training resources, and youth
programs give hundreds of thousands of people each year the motivation,
know-how, and opportunity to start running and keep running for life. NYRR's
premier event, the famed ING New York City Marathon, attracts the world's top
pro runners and committed amateurs alike while also raising millions of
dollars annually for charity and driving economic impact for the City. But
NYRR is equally committed to the runners of tomorrow, passionately
providing youth fitness programs that educate and inspire more than 125,000
kids in underserved communities in New York City, all 50 states, and around
the world. Headquartered in New York City, NYRR implements a unique
nonprofit model that teams contributed and earned income to make all its
efforts possible. To learn more, please visit www.nyrr.org.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match. TCS offers a
consulting-led, integrated portfolio of IT, BPO,infrastructure, engineering
and assurance services. This is delivered through its unique Global Network
Delivery ModelTM, recognized as the benchmark of excellence in software
development. A part of the Tata group, India's largest industrial
conglomerate, TCS has over 277,000 of the world's best-trained consultants
in 44 countries. The company generated consolidated revenues of US $11.6
billion for year ended March 31, 2013 and is listed on the National Stock
Exchange and Bombay Stock Exchange in India. For more information, visit us
at www.tcs.com.
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