FOR IMMEDIATE RELEASE
New York Road Runners and Abbott Partner
for 2015 TCS New York City Marathon
ABBOTT PARTNERSHIP TO COMPLEMENT THE TITLE SPONSORSHIP OF THE ABBOTT WORLD
MARATHON MAJORS
NEW YORK, October 15, 2015 — New York Road Runners and global healthcare
company Abbott will partner for the 2015 TCS New York City Marathon, set
for Sunday, Nov. 1. The partnership complements Abbott’s existing title
sponsorship of the global Abbott World Marathon Majors.
"New York Road Runners’ strategic partnership with Abbott on the TCS New
York City Marathon builds on existing synergies between the two
organizations,” said John Gassner, vice president of business development
and strategic partnerships for New York Road Runners. "Both organizations
passionately promote a lifestyle inspired by fitness and achieving the
highest level of health and wellness among people of all ages. As title
sponsor of the Abbott World Marathon Majors, Abbott’s new involvement with
the TCS New York City Marathon further connects the dots to a series of
first-class events in the endurance space."
Abbott’s corporate identity, "LIFE. TO THE FULLEST.," aligns with New York
Road Runners’ mission of helping to inspire people through running. Abbott
is devoted to developing products and technologies that improve the health
and lives of many, and celebrates how people, when at their healthiest, can
do more, achieve more, and experience more in life.
The partnership includes the use of 15 i-STAT® systems, handheld blood
analyzers that perform commonly ordered blood tests within minutes. The
i-STAT® devices, which Abbott is deploying across all Abbott World Marathon
Majors races, empower medical personnel to better administer needed care on
site.
Additionally, Abbott teams will be on-site in New York City during the race
weekend, giving runners and supporters an opportunity to participate in a
global quest to understand what a full life means to people around the
world by taking a short quiz or sharing their story in a selfie video.
Learn more at www.lifetothefullest.abbott.
"Since it was founded more than 125 years ago, our company has been about
helping people live not just longer, but better," said Elaine Leavenworth,
senior vice president, chief marketing and external affairs officer at
Abbott. "From keeping your heart healthy and nourishing your body at every
stage of life, to helping you see clearly and providing the information and
medicines you need to manage your health – we want to help people unlock
all that life has to offer. That's why we’re proud to partner with the TCS
New York City Marathon to celebrate the determination and significant
accomplishment of all who are taking part."
Abbott supports tens of thousands of marathon participants and encourages
the sharing of health "best practices" among the six iconic races that make
up the series, including the Tokyo Marathon, Boston Marathon, Virgin Money
London Marathon, BMW Berlin-Marathon, Bank of America Chicago Marathon,
and TCS New York City Marathon.
About The TCS New York City Marathon
The TCS New York City Marathon is the premier event of New York Road
Runners (NYRR) and the largest marathon in the world. Held annually on the
first Sunday in November, the race features the world’s top professional
athletes and a vast range of competitive, recreational, and charity
runners. The race began in 1970 with just 127 entrants running four laps
around Central Park, and expanded citywide in 1976. In 2014, a record
50,530 runners from 130 countries toured New York City’s five boroughs,
including the one-millionth finisher in the history of the event, starting
on Staten Island at the foot of the Verrazano-Narrows Bridge, and running
through the neighborhoods of Brooklyn, Queens, and the Bronx, before ending
in Manhattan at the iconic Central Park finish line. More than one million
spectators line the city streets to cheer on the runners, while millions
more watch the live television broadcast in the United States and around
the world. The race is part of the Abbott World Marathon Majors, a series
featuring the world’s top marathons—Tokyo, Boston, London, Berlin, Chicago,
and New York—and crowning the top professional male and female marathoners
of the series. Tata Consultancy Services (TCS), a leading global IT
services, consulting, and business solutions organization, is the premier
partner of NYRR and the title sponsor of the TCS New York City Marathon. To
learn more, visit www.tcsnycmarathon.com.
About Abbott
At Abbott, we’re committed to helping you live your best possible life
through the power of health. For more than 125 years, we’ve brought new
products and technologies to the world – in nutrition, diagnostics, medical
devices and branded generic pharmaceuticals – that create more
possibilities for more people at all stages of life. Today, 73,000 of us
are working to help people live not just longer, but better, in the more
than 150 countries we serve.
Connect with Abbott at www.abbott.com, on Facebook at facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
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