FOR IMMEDIATE RELEASE
The TCS New York City Marathon presents 26 'Smile Markers' Throughout New
York City
From bus shelters to billboards to the 2016 TCS New York City Marathon
Mobile App Powered by Tata Consultancy Services, runners and spectators can
celebrate the magic of the TCS New York City Marathon
New York, October 20, 2016- The TCS New York City Marathon is taking mile
markers along or near the 26.2-course to the next level with the
introduction of "Smile Markers," 26 pin-shaped markers that can be found
both throughout the city and as a part of the race's upgraded TCS New York
City Marathon Mobile App, available for download on the App Store or Google
Play store. Smile Markers allow runners and spectators to learn more about
the race, the course and the city that plays host to the largest marathon
in the world.
"Smile Markers give special insight into the TCS New York City Marathon,
celebrating the people, partners and locations that make it the most
popular marathon in the world," said Ronnie Tucker, Vice President of
Marketing and Digital at New York Road Runners. "Whether you are down the
block or across the globe, our TCS New York City Marathon Mobile App will
allow runners and fans everywhere to play along and explore New York City."
Smile Markers are being placed throughout New York City on bus shelters,
sidewalks, billboards and bike shares, each featuring a unique digital
experience including quizzes, videos, graphics, slideshows and timelines
that can be unlocked in the TCS New York City Marathon Mobile App. Runners,
spectators, and friends of the TCS New York City Marathon from New York to
New Zealand can unlock Smile Markers to access a unique digital experiences
at, and engage with an interactive map featuring exclusive content.
Premier Partner of New York Road Runners and Title Sponsor of the TCS New
York City Marathon Tata Consultancy Services, and NYRR and TCS New York
City Marathon partners ASICS and Hospital for Special Surgery will be
presenting their own Smile Markers that will pop up around New York.
Participants will be able to collect rewards as they unlock Smile Markers,
including tickets to race week events and special discounts from PowerBar,
Fitbit, Tavern on the Green, and Gatorade Endurance. Participants are
encouraged to capture photos, videos, and Boomerangs at Smile Marker
locations and share using #TCSNYCMarathon #SmileMarkers for a chance to win
TCS New York City Marathon-branded swag, among other great prizes.
The Smile Marker experience can be enjoyed globally as 13 of the Smile
markers are available for access via the TCS New York City Marathon Mobile
App. The remaining 13 Smile Markers will prompt users to visit them in
person to unlock the special content.
Along with Smile Markers, spectators and participants can now track more
runners than ever before and during the race via the TCS New York City
Marathon Mobile App Powered by Tata Consultancy Services. Live, on-map
tracking includes up to 20 runners, in addition to the live pro-athlete
leaderboard, with the ability to receive vibration alerts when family
members, loved ones or favorite all-stars cross the iconic TCS New York
City Marathon finish line in Central Park.
About the TCS New York City Marathon
The TCS New York City Marathon is the premier event of New York Road
Runners (NYRR) and the largest marathon in the world. Over 1,000,000 people
have finished the race since its first running in 1970 with just 127
entrants and 55 finishers running four laps around Central Park. The race
expanded to all five boroughs in 1976 and is now in its 40th year as a
five-borough affair. Held annually on the first Sunday of November, the
race features 50,000 runners including the world's top professional
athletes and a vast range of competitive, recreational, and charity
runners. Participants from over 125 countries tour the city, starting on
Staten Island at the foot of the Verrazano-Narrows Bridge and running
through the neighborhoods of Brooklyn, Queens, and the Bronx before ending
in Manhattan. In 2015, the inaugural NYRR Youth Invitational at the TCS New
York City Marathon gave young runners the opportunity to run 1.8 miles of
the race course in Central Park, beginning near mile 24 and finishing at
the famed TCS New York City Marathon finish line. More than one million
spectators and thousands of volunteers line the city streets in support of
the runners, while millions more watch the live television broadcast in the
New York area on WABC-TV, Channel 7, nationally on ESPN2, and via various
international broadcast partners around the world. The race is part of the
Abbott World Marathon Majors, which features the world's top
marathons-Tokyo, Boston, London, Berlin, Chicago, and New York-and crowns
the top professional male and female marathoners each year. Tata
Consultancy Services (TCS), a leading global IT services, consulting, and
business solutions organization, is the premier partner of NYRR and the
title sponsor of the TCS New York City Marathon. The 46th running of the
TCS New York City Marathon is set for November 6, 2016. To learn more,
visit www.tcsnycmarathon.org.
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