FOR IMMEDIATE RELEASE
Dunkin' Returns as Official Coffee and Espresso Retailer
of the 2018 TCS New York City Marathon
New York Road Runners and Dunkin' mark 12 years of partnership with recent
sponsorship renewal
New York, Month Day, 2018 - New York Road Runners (NYRR) and Dunkin' have
renewed their partnership for the 2018 TCS New York City Marathon, through
which Dunkin' will continue to serve as the Official Coffee and Espresso
Retailer of the TCS New York City Marathon, the world's largest marathon
featuring over 50,000 runners. Dunkin' is a long-time partner of NYRR, with
this renewal marking 12 years of collaboration.
"Our partnership with Dunkin' has consistently enhanced our runners'
experiences, and we are thrilled to be working with them again for the 2018
TCS New York City Marathon,” said Sarah Cummins, NYRR's Vice President of
Business Development and Strategic Partnerships. "Dunkin's commitment to
achieving the extraordinary identifies with our core value of excellence at
NYRR and ensures that all of their activations are on par with the high
standard we hold for this world-class event.”
Since 2006 Dunkin' has partnered with NYRR, annually sponsoring the
organization's premier event. The partnership allows Dunkin' to provide its
iconic orange and pink co-branded fleece beanie hats to runners at the TCS
New York City Marathon Start Village, as well as material for the TCS New
York City Marathon virtual goody bag. Throughout Marathon race week and
race day, Dunkin' will provide 73,000 servings of coffee.
"We are honored to continue our longstanding partnership with New York Road
Runners and return to the Start Village at the TCS New York City Marathon
for our 12th year,” said Cathy Chavenet, Integrated Marketing Director,
Metro New York at Dunkin' Brands. "Dunkin' keeps on-the-go New Yorkers
running every day, and what better way to bring that to life than by
helping Marathon runners to gear up with our coffee and beanie hats.”
About the TCS New York City Marathon
The TCS New York City Marathon is the largest marathon in the world and the
signature event of New York Road Runners (NYRR), the world's premier
community running organization. The race is held annually on the first
Sunday of November and includes over 50,000 runners, from the world's top
professional athletes to runners of all ages and abilities, including over
9,000 charity runners. Participants from approximately 140 countries tour
the diverse neighborhoods of New York City's five boroughs—Staten Island,
Brooklyn, Queens, the Bronx, and Manhattan. Race morning also features the
Rising New York Road Runners Youth Invitational at the TCS New York City
Marathon, a race within Central Park that finishes at the same finish line
being crossed hours later by the marathon field. More than one million
spectators and 10,000 volunteers line the city's streets in support of the
runners, while millions more watch the globally televised broadcast. The
race is a founding member of the Abbott World Marathon Majors, which
features the world's top marathons—Tokyo, Boston, London, Berlin, Chicago,
and New York. Tata Consultancy Services (TCS), a leading global IT
services, consulting, and business solutions organization, is the premier
partner of NYRR and the title sponsor of the TCS New York City Marathon.
The 48th running of the TCS New York City Marathon is set for November 4,
2018. To learn more, visit www.tcsnycmarathon.org.
About Dunkin'
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for
coffee and baked goods. Dunkin' is a market leader in the hot
regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut,
bagel and muffin categories. Dunkin' has earned a No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for 12 years running.
The company has more than 12,600 restaurants in 46 countries worldwide.
Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For more information, visit
www.DunkinDonuts.com..
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