FOR IMMEDIATE RELEASE
NORQAIN Enters Strategic Partnership with New York Road Runners
and Takes on the Role of Official Timekeeping Partner
of the TCS New York City Marathon
In honour of its role as Strategic Partner of New York Road Runners (NYRR),
NORQAIN will launch a limited edition timepiece and its annual NORQAINER
Challenge will bring five people to New York to run in the TCS New York
City Marathon as part of its team on 6 November.
The Swiss family-owned and independent watch brand has secured a new role
as Official Timekeeping Partner of the TCS New York City Marathon, United
Airlines NYC Half, RBC Brooklyn Half and Abbott Dash to the Finish Line 5K.
At the heart of this strategic partnership are a number of shared core
values, in particular a commitment to sustainability and charitable
activities focused on children, including Rising New York Road Runners,
NYRR's free youth running program that helps build students' motivation,
confidence, and desire to be physically active for life. NORQAIN is
familiar with taking action to support youth - its partnership with the
Butterfly Help Project in Nepal gives children access to education to
unlock a brighter future.
"NORQAIN and NYRR are a perfect match, and I am honoured that our brand can
highlight the times of runners who travel from around the world to
participate in these high-profile races. We share a passion for leading an
active lifestyle and giving back, as well as a commitment to taking action
to protect our planet and empower children. Our partnership with NYRR marks
an exciting chapter in NORQAIN's story", says NORQAIN Founder & CEO Ben
Küffer.
NYRR has set ambitious goals in terms of sustainability efforts and is on a
mission to become carbon neutral. With its recent CO2-NEUTRAL certification
from Swiss Climate, NORQAIN is aligned with these important goals and the
impactful efforts of NYRR.
"New York Road Runners is thrilled to have NORQAIN on board as our Official
Timekeeping Partner leading into this year's TCS New York City Marathon.
Our two brands share similar values in working to get communities out and
active, as well as aligned visions in keeping our planet healthy. We are
excited to collaborate to have a larger impact in the running community",
says NYRR Senior Vice President of Strategic Partnerships and Runner
Products Christine Burke.
The 2022 NORQAINER Challenge
NORQAIN is pleased to give its fans the opportunity to win a trip to New
York and a ticket to participate in the TCS New York City Marathon on 6
November 2022. For the past three years, NORQAIN has organised the
NORQAINER Challenge which encourages its social media followers to get out
and get active. This year, the brand will select five people from around
the world who will join the NORQAIN Team on the course through New York
City.
Exclusive watch: Coming soon
In celebration of NORQAIN's role as Official Partner of NYRR and Official
Timekeeping Partner of the TCS New York City Marathon, NORQAIN will launch
a limited edition timepiece with a design inspired by the racecourse. Only
262 models of this robust watch will be produced - a nod to the length of
the marathon (26.2 miles). This timepiece will be part of the Wild ONE
collection which was developed together with industry leader Jean-Claude
Biver. With its robust, ultra-light case and symbolic design, it is the
ultimate watch for an active lifestyle and a perfect souvenir for TCS New
York City Marathon participants and fans. The watch will be officially
launched in October.
About NORQAIN
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch
company located in Nidau (Bienne) in the heart of the Swiss watch industry.
The board is made up of watch industry experts and elite athletes, and
since 2022, Jean-Claude Biver has served as the Advisor to the Board.
Driven by the excitement that comes with exploring the road less travelled,
NORQAIN has three collections - Adventure, Freedom and Independence - that
are exclusively equipped with mechanical automatic movements. In 2020, it
introduced two Manufacture Calibres produced in collaboration with movement
manufacturer, Kenissi. NORQAIN is a strategic partner of the NYRR and
through this partnership, the Official Timekeeping Partner of the TCS New
York City Marathon and other races. NORQAIN is also a proud partner of the
National Hockey League Players' Association (NHLPA) and Official Timekeeper
of the Spengler Cup Davos. NORQAIN received the CO2-NEUTRAL certification
from Swiss Climate and is committed to developing innovative solutions to
produce NORQAIN timepieces with a sustainable supply chain and ethical
practices. Available throughout Europe, the US, Japan and other parts of
Asia, NORQAIN has an expansive network of retail partners that includes
Bucherer and Kirchhofer among others in Switzerland; Wempe in Germany;
Watches of Switzerland in the UK; Ben Bridge, Bucherer, Westime and Govberg
in the US; L'Oro in Canada; Seddiqi in Dubai; Ethos Watches in India and
over 30 points of sale in Japan. In December 2021, NORQAIN also opened its
first flagship boutique in Zermatt, Switzerland and only six months later
its second boutique in Singapore on the famous Orchard Road.
About New York Road Runners (NYRR)
NYRR's mission is to help and inspire people through running. Since 1958,
New York Road Runners has grown from a local running club to the world's
premier community running organization. NYRR's commitment to New York
City's five boroughs features races, virtual races, community events, free
youth running initiatives and school programs, the NYRR RUNCENTER featuring
the New Balance Run Hub, and training resources that provide hundreds of
thousands of people each year with the motivation, know-how, and
opportunity to Run for Life. NYRR's premier event is the TCS New York City
Marathon. Held annually on the first Sunday in November, the race features
a wide population of runners, from the world's top professional athletes to
a vast range of competitive, recreational, and charity runners. To learn
more, visit www.nyrr.org.
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