FOR IMMEDIATE RELEASE
TCS New York City Marathon Launches New Brand Campaign and Logo
Application for the 2023 TCS New York City Marathon drawing
opens on February 8
New York, January 30, 2023 - New York Road Runners (NYRR) has unveiled its
new brand campaign and logo for the 2023 TCS New York City Marathon that
takes place on November 5. The TCS New York City Marathon is one of the
city's most anticipated and iconic annual sporting events, attracting
runners and spectators of all backgrounds, ages, and abilities from around
the world. Last year, the marathon made its triumphant return to full
capacity with nearly 50,000 runners.
"The TCS New York City Marathon is unlike any other marathon - it is the
biggest, the boldest, and the most diverse," said Rob Simmelkjaer, CEO,
NYRR. "As NYRR embarks on its next chapter, the organization has created a
new dynamic brand identity and campaign aimed to match the emotions and
energy the marathon brings each year."
To launch NYRR into the next generation, the organization worked with
renowned brand consultancy Chermayeff & Geismar & Haviv to create a new
brand identity. The new design and visual identity strengthen the logo by
making it simpler and bolder. It keeps the conceptual origins but evolves
and modernizes its visual aesthetic. In this updated design, the stripes of
the five boroughs converge into Lady Liberty, and the colors reflect the
official flag of New York.
In alignment with the brand identity, NYRR tapped creative agency YARD NYC
to enhance and set the stage for its new campaign, which elevates the
iconic "It Will Move You" campaign by establishing a new focus on the
entirety of the marathon, not only the runners, but also the unique,
interconnected roles everyone plays. By broadening the aperture of "It Will
Move You," the campaign conveys the indescribable feelings the day imprints
each year, and illustrates how every action, big or small, builds a
crescendo toward race day.
The new brand campaign and identity will launch in conjunction with the
start of the participant journey when runners start applying for entry to
the marathon.
The application for the 2023 TCS New York City Marathon entry drawing
includes the following dates:
Important Dates for Runners
- February 8: Application for the entry drawing opens at 12:00 p.m. ET
- February 22: Application window closes at 11:59 p.m. ET
- March 1: Drawing takes place and runners are notified of their status
If runners do not receive entry through the drawing, they can still obtain
entry to the TCS New York City Marathon through the methods outlined at
this link. For more information and to apply for the 2023 TCS New
York City Marathon, visit tcsnycmarathon.org.
About New York Road Runners (NYRR)
NYRR's mission is to help and inspire people through running. Since 1958,
New York Road Runners has grown from a local running club to the world's
premier community running organization. NYRR's commitment to New York
City's five boroughs features races, virtual races, community events, free
youth running initiatives and school programs, the NYRR RUNCENTER featuring
the New Balance Run Hub, and training resources that provide hundreds of
thousands of people each year with the motivation, know-how, and
opportunity to Run for Life. NYRR's premier event is the TCS New York City
Marathon. Held annually on the first Sunday in November, the race features
a wide population of runners, from the world's top professional athletes to
a vast range of competitive, recreational, and charity runners. To learn
more, visit www.nyrr.org.
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