FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASE
Ironman Foundation Announces 'Rock This Town' Program, Dedicated To
Creating Positive Impact In Rock 'N' Roll Marathon Series Race Communities
- Rock This Town to launch at Humana Rock 'n' Roll Las Vegas Marathon
& 1/2 Marathon, providing $30,000 in charitable giveback
to greater Las Vegas Community
- $10,000 in grant funding to be delivered to Vegas Strong Resiliency
Center ahead of Kesha concert
TAMPA, Fla. / LAS VEGAS (November 14, 2019) - The IRONMAN Foundation, the
non-profit associated with The IRONMAN Group, is proud to announce Rock
This Town® as the new charitable program for the Rock 'n' Roll Marathon
Series®. With community being a core pillar of the Rock 'n' Roll Marathon
Series, this new program is dedicated to creating a positive impact across
event city locations through grant funding and volunteerism. Launching at
the 2019 Humana Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon, Rock This
Town will present the Vegas Strong Resiliency Center with a $10,000 grant
in conjunction with the Humana Rock 'n' Roll® 5K presented by Brooks, on
Saturday, Nov. 16, 2019. Rock This Town will distribute an additional
$20,000 in charitable giveback to non-profit initiatives and groups in the
greater Las Vegas region.
Since 2003, over $50,000,000 in giveback has been provided to more than
8,300 local, regional, national and global nonprofit initiatives, led by
the IRONMAN Foundation's charitable activities.
"The Rock 'n' Roll Marathon Series has a long tradition of creating
positive community impact, and we are thrilled to continue that legacy
through the initiatives of Rock This Town," said Sarah Hartmann, Executive
Director for the IRONMAN Foundation. "It is a tremendous honor to be able
to leave a postive and lasting impact in Rock 'n' Roll Marathon Series race
communities. We are incredibly excited to launch this through our first
grant award to the Vegas Strong Resiliency Center at Saturday's headliner
concert featuring Kesha."
The Vegas Strong Resiliency Center is a multi-agency resource and referral
center for residents, visitors and responders affected by the shooting at
the Route 91 Harvest Festival. The organization provides victim advocacy
and support, case management, counseling and spiritual care referrals,
technical assistance with applying for online services including FBI Victim
Assistance services and more. In addition, Rock 'n' Roll Marathon Series
Announcer Ann Wessling will serve as the first Rock This Town Ambassador,
representing Rock This Town's mission to create positive impact in race
communities through grant funding, service projects, and athletic goodwill.
"It is an honor to represent Rock This Town as an ambassador," shared Ann
Wessling, Rock 'n' Roll Marathon Series Announcer. "I have been a part of
the Rock 'n' Roll Marathon Series for a long time and could not be more
excited to Rock This Town and positively impact the Las Vegas community and
all of the Rock 'n' Roll Marathon Series race communities."
Rock This Town will also be collecting new or gently worn shoes at the Rock
'n' Roll Health and Wellness Expo Presented by Intermountain Healthcare on
Thursday, Nov. 14 through Saturday, Nov. 16. In partnership with
Soles4Souls, collected shoes will be provided to those in need, helping
them take a step out of poverty.
For more information on Rock 'n' Roll Marathon and Rock This Town, please
visit www.runrocknroll.com and www.ironmanfoundation.org/rock-this-town.
For media related inquiries, please contact .
About The IRONMAN Foundation
The IRONMAN Foundation creates positive, tangible change in race
communities by engaging athletes and volunteers to participate in programs
that demonstrate service through sport and commitment to community. Since
2003, over $50,000,000 has been provided through giveback programs led by
the IRONMAN Foundation to more than 8,300 local, regional, national and
global nonprofit initiatives. Through these partnerships, IRONMAN and Rock
'n' Roll Marathon Series participants are powerfully linked to the
community and together help leave a positive legacy behind in race
communities long after event day. For more information on IRONMAN
Foundation programs, including Team IMF, Community Fund, Rock This Town®,
Your Journey Your Cause, and Women For Tri, visit
www.ironmanfoundation.org.
About Humana Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon
For over 20 years, the Rock 'n' Roll Marathon Series has made running fun
by infusing each course with live bands, cheer teams and more. The pinnacle
event of the series, the Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon,
is the biggest and best night running event in the world. The busy Las
Vegas Strip closes to traffic once a year for the approximately 35,000
runners from around the world to have a one-of-a-kind nighttime experience
complete with music, lights and entertainment stationed along the course.
The marathon and half marathon races start near MGM Grand and pass by all
the must-see Vegas sights including the iconic 'Welcome to Las Vegas' sign,
Paris Hotel's Eiffel Tower, and the Fountains of Bellagio, before finishing
at the foot of the Mirage Volcano. The on-course experiences in Las Vegas
are endless and unique, including a Run-Through Wedding, where hundreds of
pre-registered couples get married or renew their vows during a group
ceremony and then run to the finish line together as newlyweds. Notorious
for its impressive medal designs, the event is more than just a race, it's
a running and entertainment festival weekend. Exclusive runner perks,
parties and entertainment are offered all weekend long including a pre-race
headliner concert that has previously featured The Goo Goo Dolls, Kid Rock,
All-American Rejects, Macklemore & Ryan Lewis and Snoop Dogg. This year,
Kesha will take the stage after the Saturday night 5K as the event's first
female performer. www.runrocknroll.com/vegas.
About the Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series® is the world's largest running series
taking part in over 30 destination events around the world every year.
Established in 1998, the Rock 'n' Roll Marathon Series simple idea of
making running fun has transformed both the U.S. and global running
landscape by infusing the course with live bands, cheer teams and
entertaining water stations, creating a block-party atmosphere for
participants and spectators alike. Focused on running, music and community,
race weekend kicks off with a free Health & Fitness Expo showcasing the
latest in running gear, sports apparel, health and nutritional information
and much more. Events culminate with an entertaining finish-line festival
featuring some of the biggest names in music, with past performances
including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida,
The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels.
Further information about the Rock 'n' Roll Marathon Series can be found
online at www.RunRocknRoll.com and follow @RunRocknRoll on all social
platforms.
About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global
portfolio of events that includes the IRONMAN® Triathlon Series, the
IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll
Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running
events including the Standard Chartered Singapore Marathon™ and The
Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events
including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races
including the Absa Cape Epic®, road cycling events, and other multisport
races. The IRONMAN Group is the largest operator of mass participation
sports in the world and provides more than a million participants annually
the benefits of endurance sports through the company's vast offerings.
Since the inception of the iconic IRONMAN® brand and its first event in
1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish
lines around the world. Beginning as a single race, The IRONMAN Group has
grown to become a global sensation with more than 235 events across 55+
countries. For more information, visit www.ironman.com.
About Wanda Sports Group
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media
and marketing platform with a mission to unite people in sports and enable
athletes and fans to live their passions and dreams. Through our
businesses, including Infront and The IRONMAN Group, we have significant
intellectual property rights, long-term relationships and broad execution
capabilities, enabling us to deliver unrivalled sports event experiences,
creating access to engaging content and building inclusive communities. We
offer a comprehensive array of events, marketing and media services through
three primary segments: Mass Participation, Spectator Sports and Digital,
Production, Sports Solutions (DPSS). Our full-service platform creates
value for our partners and clients as well as other stakeholders in the
sports ecosystem, from rights owners, to brands and advertisers, and to
fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has
more than 60 offices and 1,600 employees around the world.
###
|
