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Press Release - Rock 'n' Roll Las Vegas Marathon - 8/24/11

FOR IMMEDIATE RELEASE

           Team Challenge Offers Inspiration and Training for 
        Zappos.com Rock 'n' Roll Las Vegas Marathon & ½ Marathon

·5:30 pm Half Marathon Start as World's Largest Nighttime Running EventTM 

·Official Vegas Half Marathon Training Program TeamChallenge gets underway 
across the U.S. 

·TeamChallenge has raised nearly $8 million through the Zappos.com Rock 'n' 
Roll Las Vegas 

·Informational Meetings, Training Kickoffs, and more at 
www.ccteamchallenge.org

LAS VEGAS – August 24, 2011 – It's the hottest party in Sin City...and it's 
for a good cause. The third annual Zappos.com Rock 'n' Roll Las Vegas 
Marathon & ½ Marathon to Benefit the Crohn's & Colitis Foundation of 
America (CCFA) is gearing up to take over the Las Vegas Strip at night on 
Sunday, December 4, 2011.  

Training sessions will soon get underway at the official charity's 
half-marathon training program TeamChallenge. Runners can join one of 27 
local teams across the nation for a 15-week custom training program and an 
unforgettable Las Vegas experience at the ultimate destination race. 

"We are thrilled to support the TeamChallenge program for our third year in 
Las Vegas," said Dave Hussa, Vice-President of Charity Partnerships for the 
Rock 'n' Roll Marathon Series. "With the new nighttime start and a 
half-marathon route that runs exclusively on Las Vegas Boulevard, the 2011 
event is one you won't want to miss. There is no better way to make sure 
you are prepared to reach the finish line than with TeamChallenge."

TeamChallenge is the endurance training and fundraising program of the 
Crohn's and Colitis Foundation of America, the leading national 
volunteer-based organization dedicated to finding a cure for Crohn's 
disease and ulcerative colitis, which  impact the lives of 1.4 million 
American adults and children. Collectively known as inflammatory bowel 
diseases (IBD), Crohn's and colitis are two chronic, painful and highly 
unpredictable life-long digestive diseases.

"We are excited to elevate awareness of Crohn's disease and ulcerative 
colitis at the Zappos.com Rock 'n' Roll Las Vegas race, so we can raise 
much needed funds for patients who are suffering from life-changing IBD 
every day," said Staci Brown, National Events Director for the Crohn's 
& Colitis Foundation. "With informational meetings and training kickoff 
events taking place throughout the nation over the next couple of weeks, 
now is the perfect time to take the challenge and make the 13.1-mile 
commitment."

TeamChallenge prepares participants to run or walk a half-marathon while 
raising funds to support research for a cure. Their professional endurance 
coaches customize the training to reflect each participant's unique needs 
and challenges, supporting them every step of the way, right up to the 
finish line. TeamChallenge staff help participants fundraise by providing 
all the tools and tips they need to reach their goal, including their very 
own personal web page. In exchange for meeting their goal, participants 
receive an expenses-paid weekend at the Vegas race and memories to last a 
lifetime.  

During event weekend in Vegas, participants will have the opportunity to 
celebrate with their teams and explore all that glitzy and glamorous Las 
Vegas has to offer. Some highlights include a pre-race pasta party, 
entertainment along the half-marathon course, and a post-race victory 
celebration.

Runners will span across all eight lanes of Las Vegas Boulevard on Sunday 
night, December 4, exclusively shutting down the neon-lit Strip in epic 
fashion and instantly becoming the World's Largest Nighttime Running 
EventTM. The marathon will begin at 4:00 pm and the half-marathon will 
start at dusk, approximately 5:30 pm. Each race will have a limited 
capacity of entrants and a time limit to complete the distance. 

Las Vegas' signature running event was rebranded in 2009 as part of the 
nationwide Rock 'n' Roll Marathon Series and is managed by San Diego-based 
Competitor Group, drawing over 28,000 entrants annually from all 50 states 
and more than 30 countries. In addition to live bands performing at each 
mile along the course, the Las Vegas event is renowned for hundreds of 
people running dressed as Elvis, and every year includes a run-through 
wedding ceremony where runners in love tie the knot during the race.

Runners and walkers interested in taking part in the Las Vegas race are 
invited to visit www.ccteamchallenge.org or call 866-931-2611 to find a 
local chapter that offers professional training.  For additional 
information or to register for the Zappos.com Rock 'n' Roll Las Vegas 
Marathon & 1/2Marathon, please log onto www.StripatNight.com. 

About the Crohn's & Colitis Foundation

The Crohn's & Colitis Foundation of America's mission is to cure 
Crohn's disease and ulcerative colitis, and to improve the quality of life 
of children and adults affected by these diseases. The Foundation ranks 
third among leading health non-profits in the percentage of expense devoted 
to research toward a cure, with more than 80 cents of every dollar the 
Foundation spends going to mission-critical programs. The Foundation 
consistently meets the standards of organizations that monitor charities, 
including the Better Business Bureau's Wise Giving Alliance (give.org) and 
the American Institute of Philanthropy (charitywatch.org). For more 
information, contact the Foundation at 800-932-2423 or visit www.ccfa.org.

About Zappos.com Rock 'n' Roll Las Vegas

A Competitor event, the 2011 Zappos.com Rock 'n' Roll Las Vegas Marathon 
& ½ Marathon to Benefit the Crohn's & Colitis Foundation of 
America will take over the world-famous Las Vegas Strip on Sunday night, 
December 4th. Las Vegas Boulevard will be booming as more than 30,000 
runners and walkers make their way to the finish line to the electrifying 
beats of some of Vegas' hottest music sensations. The event will also 
feature hundreds of runners dressed as Elvis, a run-through wedding chapel 
and a two-day Health & Fitness Expo. For more information about 
Zappos.com  Rock 'n' Roll Las Vegas, visit Competitor.com or follow 
@RunRocknRoll on Twitter.
 
                              ###

 

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