July 8, 2002
FOR IMMEDIATE RELEASE
Media Contact:
Angela Casey
H2O Entertainment Group, Inc.
703.528.8176
angela@h2oentertainment.com
WASHINGTON DC MARATHON AND VIACOM OUTDOOR
SIGN OFF ON MULTI-YEAR AGREEMENT
Washington DC - The Washington DC Marathon announced today that it has
entered into a multi-year partnership with Viacom Outdoor. Viacom
Outdoor, a major media partner of the 2002 marathon, is a division of
Viacom, Inc. a leading global media company and the largest outdoor
advertising entity in North America.
The past success of this partnership has created a strengthened bond
between Viacom Outdoor and the Washington DC Marathon. "Due to our
partnership, Viacom assisted the 2002 marathon in achieving an increase
in registration and attendance as well as creating brand awareness in
a way that helped us reach our goals," states John Stanley, president
of H2O Entertainment Group, Inc., owners and operators of the
Washington DC Marathon. Viacom Outdoor assisted the marathon campaign
with placements of advertising in WMATA Metro Cars, Metro Stations,
bus backs and bus sides.
"The Inaugural Washington DC Marathon is becoming a growing tradition
bringing participants from all over to Washington DC. Viacom Outdoor
is proud to be a media sponsor of this year's run," remarks Dan Langdon,
vice president of the Eastern Region for Viacom Outdoor. The second
annual Washington DC Marathon will take place on Sunday, March 23, 2003.
"We look forward to further building our relationship with Viacom
Outdoor and further building brand awareness throughout the
metropolitan region," states Angela Casey, spokesperson for the
Washington DC Marathon.
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ABOUT THE WASHINGTON DC MARATHON
The Washington DC Marathon is the only marathon that completely resides
within the borders of the nation's capital. The marathon is organized
by H2O Entertainment Group Inc., an entertainment and special events
company which strives to have the number one name in sports and
entertainment in the nation's capital.
SPONSORS
Microsoft, Iceland Spring Water, Gatorade, Volkswagen, Waterford Crystal
MEDIA PARTNERS
Viacom Outdoor
For more information, consult the Washington DC Marathon website:
www.washingtondcmarathon.com.
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