FOR IMMEDIATE RELEASE
Abbott Celebrates the Power of Health and Achievement as
First-Ever Title Sponsor of World Marathon Majors
Series Will Be Renamed Abbott World Marathon Majors Starting In 2015
ABBOTT PARK, Ill., Oct. 10, 2014 - Abbott and the World Marathon Majors
announced a new partnership with Abbott becoming the race series'
first-ever title sponsor. The series - comprising six of the largest and
most renowned marathons in the world: Tokyo, Boston, Virgin Money London,
BMW BERLIN, Bank of America Chicago and TCS New York City Marathon - will
be renamed the Abbott World Marathon Majors starting in 2015.
Through the new global partnership, Abbott aims to create opportunities for
the company to demonstrate and bring to life its core mission of helping
people unlock all that life has to offer through the power of health. This
mission will be expressed through the company's new brand line - "Life. To
the Fullest." - as part of communications and branding efforts around each
of the races.
"Abbott has always been about delivering the enabling power of health so
that people - in all places, aspects and stages of life - can achieve more
and live not just longer but better," said Paul Magill, senior vice
president and chief marketing officer, Abbott. "Whether you're stepping out
to walk or run your first mile or training to complete a marathon, good
health is the starting point for accomplishing your best. This partnership
is an important building block for us as we build our corporate identity
around the world."
"As the global leader in elite and mass participation marathons, the World
Marathon Majors shows how people - wherever they're from in the world - are
capable of doing amazing things when they're at their healthiest," said
Carey Pinkowski, Bank of America Chicago Marathon executive race director.
"As a company that helps people around the globe achieve their goals
through better health, Abbott is a natural fit as the first ever title
sponsor of the World Marathon Majors."
"BMW BERLIN-MARATHON runners are unified in the sacrifices they've made
just to get to the start line and their commitment to being the best they
can be through good health," said BMW BERLIN-MARATHON race director, Mark
Milde. "So we're excited to welcome Abbott, a company whose mission is to
help people achieve their goals through better health, to the BMW
BERLIN-MARATHON in 2015 as the title sponsor of the World Marathon Majors."
Abbott's race activation will include pre-race expo presence; Abbott
employee engagement such as dedicated on-course cheer zones; and event and
on-course signage.
ABOUT THE WORLD MARATHON MAJORS
Established in 2006, World Marathon Majors (WMM) is a race series comprised
of the Tokyo, Boston, Virgin Money London, BMW BERLIN, Bank of America
Chicago, and TCS New York City Marathons. In the years in which they are
run, WMM also includes the IAAF World Championships and Olympic marathons.
At the conclusion of each two-year cycle, WMM offers a $1 million prize
purse to be divided equally between the top male and female marathoners in
the world. The inaugural 2006-2007 Series was launched at the 110th Boston
Marathon on April 17, 2006, and concluded at the New York City Marathon on
November 4, 2007. The 2013-2014 series, the WMM's eighth two-year series,
began with the Tokyo Marathon on February 24, 2013 and will conclude at the
TCS New York City Marathon on November 2, 2014.
ABOUT ABBOTT
Abbott is a global healthcare company devoted to improving life through the
development of products and technologies that span the breadth of
healthcare. With a portfolio of leading, science-based offerings in
diagnostics, medical devices, nutritionals and branded generic
pharmaceuticals, Abbott serves people in more than 150 countries and
employs approximately 69,000 people.
Visit Abbott at www.abbott.com and on Facebook at www.facebook.com/Abbott
or connect with us on Twitter at @AbbottGlobal and @AbbottNews.
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