FOR IMMEDIATE RELEASE
Contact: TEL: (+962) 6 5924114
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Fine Announces Sponsorship of Jordanian Athlete
at the Marathon Des Sables of Morocco
/24-7PressRelease/ - AMMAN, JORDAN, April 01, 2006 - In its continued
effort to support local talents, Fine Hygienic Paper Co. LTD. announced
today its sponsorship of Jordanian athlete Mohammed Asha at the Marathon
Des Sables.
The marathon will take place in Morocco between April 7th and April 17th
2006, during which Fine will provide support and sponsor Al- Asha by
financing his travel and living expenses, accommodations, and the cost of
all the equipment that Asha may need to effectively participate in the run.
The 250-km Marathon Des Sables is considered one of the worlds most
challenging adventures an athlete would experience. More than 770
competitors from 36 countries are participating in this year's event,
coming from Asia, Europe, Africa and USA.
At a press conference held yesterday at the Amman Marriott Hotel, Fine's
Marketing Section Head Mr. Mouammar AlHadidi stated that it is important to
have Jordanian Athletes take part in International Sports events, for such
participations help elevate our Kingdom's athletic portfolio and position
our athletes on the global sports map.
Mr. AlHadidi added, "Fine's support of Mohammed Asha is aligned with the
firm's strong belief in the importance of supporting Jordanians in general,
and especially those who represent Jordan in international athletic or
social events. We hope that through extending our support to our fellow
citizens we would be able to solidify our pioneering market status which is
inline with our strategy to promote and support healthy lifestyle for all
Jordanians; that guarantees and leads to the wellbeing of individuals. We
also hope to strengthen our presence within the Jordanian and International
markets. The firm chose to support Mohammed Asha on account of his
ambition, potential and enthusiasm to help Fine promote good healthy
living; a cause Fine has adopted as part of its corporate social
responsibility commitment program. We are confident that Asha's
participation in the Marathon Des Sables will help place the name of our
country in the athletic spotlight, and I am sure that with Fine's support
he will excel. The Marathon Des Sables is an event of great magnitude on
both a national and international scale and Jordan's presence within such
an event is of great importance."
Mohammed Asha's participation in this year's Marathon Des Sables will in
fact be his first, whereby he will be representing Jordan alongside two
other Jordanian athletes. Through this participation, Asha will be drawing
upon his past experiences, and the expertise he gained through his
participation in running events held in Egypt, Switzerland, and Cyprus as
well as the Jabal Ishrin Marathon of Wadi Rum.
Commenting on Fine's support, Mohammed Asha thanked Fine for granting him
the opportunity to take part in the Marathon Des Sables of Morocco next
month, and stated, "With Fine's support I have begun my first steps towards
professionalism. It's a dream come true for any Arab or Jordanian athlete
to take part in the Marathon Des Sables of Morocco. Such an event grants
us, Arab athletes, the opportunity to network, and learn from our fellow
runners from different corners of the globe. I must state that this
opportunity would have only been made possible by Fine and their generous
support. Their support epitomizes the true meaning of corporate social
responsibility; and on my part I shall strive to represent my country in
the best light, and make Jordan proud."
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